Twitch ends special agreements
From June 2023, all Twitch contributors will be paid the same way. Until now, the vast majority of streamers charged 50% of the price of subscriptions to his channel. However, the company had made agreements with the streamers more important to retain them with better commissions.
Large Twitch channels like Ibai or AuronPlay could aspire to get a 70/30 split of subscriptions. However, this way of dividing the cake will end next summer, as Twitch will remove the special agreements and everyone will charge 50%.
Twitch knows that it is attacking the hand that fed it, that is, those who put the platform where it is today. For that reason, the company says that It will keep the 70/30 split, but only for the first $100,000 earned per year. From there, the distribution will become 50/50.
Twitch is justified with the costs of the service
On paper, Twitch says that they do all this so that all their users have the same opportunities. An argument that can be quickly knocked down, because if they want equality, they could give everyone the 70% distribution.
To a certain extent, these changes are nothing more than a form of get more slice now that the price of money does nothing but fall. In case there was any more justification needed, Dan Clancy He has also talked about the costs associated with streaming. As he says, maintaining a quality service with good resolution and low latency like Twitch is not cheap. Apparently it costs about $1,000 per month for every 200 hours of streaming that makes a content creator.
What can be read between the lines with these words by Dan Clancy is that the very Amazon Web Services Fees they are a hindrance to Twitch.
Will the platform creators move?
On paper, keeping 70% of subscriptions for the first $100,000 may seem like a good deal. On the other hand, it must be recognized that many Twitch channels have many associated expensesso it is not surprising that, starting next year, many flock to the arms of YouTube.
Twitch wants your streamers don’t rely solely on subscriptions. The big ones will have to pull advertisements and sponsorships to keep up your level. Time will tell whether or not this is a good decision for the company.
