Bing recently experienced a meteoric rise in popularity, which enabled it to exceed the 100 million user mark, a first in the history of Microsoft’s search engine.
In a statement, Yusef Mehdi, CVP of Microsoft, announced some very good news for the company’s search engine. Bing reportedly hits 100 million active users for the first timeafter several years of steady progress “. Microsoft says it is well aware of how low this number is compared to other players such as Google, but is pleased with the growth seen in recent weeks.
Responsible for this surprising recent growth is none other than Bing Chat, the AI-assisted feature, which is powered by OpenAI’s GPT 3.5 (Prometheus) natural language model. Microsoft claims thatone-third of users who participate in the Bing Chat beta use it daily, and 45 million conversations have been started since launch.
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Microsoft also noted that of the millions of users who try the new Bing, one-third are new users using Bing for the first time. The Redmond giant considers this figure as confirmation that its formula “ combine search + answer + chat + create in one experience is the correct one. Moreover, Microsoft has just increased the limit of AI to 120 messages per day, against 60 previously, which should allow users to take advantage of it even more.
In addition to these statistics, Microsoft indicates that the use of Bing on mobile has also increased, thanks to the launch of its new Bing application which has multiplied by 6 the number of daily active users.
It remains to be seen how Google will fight back to limit Bing’s growth as quickly as possible. The American giant had also unveiled its own search engine boosted with artificial intelligence, but the latter did not seem completely developed for the moment. The company therefore asked its employees to work overtime to improve its “Bard” model, in the hope of catching up.