Tech

Goodbye to E3: The video game fair disappears… forever?

E3 2020

It was inevitable. The fright of the largest in the industry has left the billboard of thekm,, and the vacuum is such that the organization has had no choice but to cancel the edition that it planned to hold in June of this year. After the hard blow of the pandemic, what until now was the video game fair, says goodbye with suspense, but everything indicates that we will not see it again.

When the industry becomes independent

The global pandemic period forced the protagonists of the video game industry to rethink the way in which they made their creations known to the world. Digital events and more direct communication through social networks were the keys to take exclusive trailers and announcements to all corners of the world, and that, in addition to working quite well, saved thousands and thousands of dollars that a stand at the fair costs.

With these results, no one wanted to return to the Los Angeles carpet anymore, and time has ended up crushing the idea of face-to-face event. Partly because everyone except the ESA (Entertainment Software Association) wins. Companies can organize their private events, and thus achieve greater exposure and attention from the media and fans who, far from being distracted by distractions from other brands, fully attend the only digital event of the day.

there seems to be no hope

Xbox E3 2020

The cancellation may sound like another year off since the pandemic stopped everything, but it doesn’t seem like that. The world moved again a long time ago, and the fair had to reappear after decide not to start in 2022. But the refusal of Microsoft, Sony, Nintendo, Ubisoft and other giants has left the event completely orphaned.

And the ESA President and CEO himself knows it. In a vague statement to GamesIndustry.biz, he assures that the organization will assess the needs of the industry and will ensure that they find the necessary balance to be able to provide an industry platform for marketing and media engagement. Event organizer ReedPop also confirmed that they’ll still be working with ESA for future E3 events, but we all know that’s going to be pretty tricky.

the end of an era

E3 2019 schedules

Unfortunately the E3 that we knew has completely disappeared. If he comes back, it will be completely different, he has no choice. The format has completely changed, and although there are still significant face-to-face fairs (CES 2023 went quite well), video game companies are so comfortable with their digital events that we will hardly see them on stage again accompanied by the industry press. . As much as it hurts some of us.

Fountain:IGN
Via: The Verge

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