Google will cut Play Store fees in half

Google has announced a major reduced fees charged to developers for including their subscription-based applications in the Play Store. The move comes amid criticism from regulators and programmers over the fee structure and other issues of the operation of these digital stores.

Google will cut in half the commission charged to developers for this type of software. As of January 1, 2022, the rate will become 15% compared to 30% today.

¬ęAlthough our current service fee drops from 30% to 15% after 12 months of a recurring subscription, We’ve heard that customer churn makes it difficult for underwriting companies to benefit from that reduced fee. So we are keeping things simple to make sure they can do it.¬ęGoogle explains on its blog for Android developers.

In addition to lowering its subscription-based service fees, Google also announced a rate drop for e-books and music streaming services. Some developers will be eligible for 10% fees, such as a “Recognizing the economics of the content vertical industries and making Google Play work better for the developers and communities of artists, musicians and authors they represent”, describe.

These announcements come just days before Google holds its annual summit with Android developers and when the multi-billion dollar app stores remain under scrutiny, the Play Store and also the App Store.

The Apple store is the most profitable on the planet, but also the most controversial. Apple reviews, approves and decides in advance all the apps that can be included in its store and charges 30% of all revenue, something that many developers consider abusive. Another general complaint is that there are no alternatives to this store in the hundreds of devices with active iOS since the jailbreak has run out of steam in recent years. In practice, as there are no alternatives, the situation limits the software that a user can run on an iPhone or iPad.

Different governments are preparing regulatory measures to modify the operation of these stores and Apple and Google have been denounced (and fined) by third party developers like Epic Games. In September, a judge largely dismissed Epic’s claims against Apple, but the fight continues, including a separate lawsuit against Google alleging that the internet giant engaged in anti-competitive practices related to app distribution and related payments. the applications.

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