The social networks play a determining role in the brand loyalty, according to the consulting firm X Channel. The video advertising it is increasingly being used as a prime advertising format to create a new campaign with a brand engagement goal. The production of advertising videos is really essential for companies that want to create awareness brand with your target audience.
For its part, communication through video allows a brand to make itself known and communicate directly and incisively. Thanks to its evocative power, a good video can suggest an entire emotional universe in a few seconds, involving the viewer even more. For example, Amazon Sponsored Brands Video: Advertisers using the Sponsored Brands Video ad format see a 108.1% increase in click-through rate (CTR) compared to those using only the Sponsored Brands Product Collection ad format.
But the current importance of video in advertising depends largely on the possibility of being shared online on social networks such as YouTube and Tiktok. Thus, there are SMM panel services like greatsmm.pro available, that can help you build more audience on social media websites.
Youtube
YouTube has 2.5 billion users worldwide (DataReportal, 2022), of which 1.7 billion are active (Hootsuite, 2022). 8 in 10 (78.8%) marketers consider YouTube to be the most effective platform for video marketing (GO Globe, 2019).
YouTube statistics show that 62% of businesses use YouTube as a channel for posting video content (Buffer, 2019), making the platform the second most popular channel for video sharing, right after Facebook.
Therefore, before deciding which campaign to run on YouTube, it is useful to compare these different ad formats, to find out which may be more suitable for our strategy: firstly, there are the display ads that are placed directly above the suggested videos and do not interfere with the user’s enjoyment of the video.
You can also create overlay ads, a semi-transparent banner that appears in the bottom 20% of a video: it can be a clickable image or a text box, and is only visible to desktop users. Finally, bumper ads have a maximum duration of 6 seconds and must be viewed in their entirety before the video can be viewed.
tiktok
In 2021, TikTok set a new personal record by reaching one billion registered users (TikTok, 2021) on the platform, which corresponds to about 14% of the world’s population. A small number when compared to the 2.9 billion active users of Facebook, a huge audience if you take into account that the social network was only launched in 2018.
What content works best as ads? According to a recent analysis, break the fourth wall it is something that the 33% of ads with the highest view-through rate (to be more precise, we talk about view-through rate) on TikTok have in common (TikTok, 2021).
Creating ads on this platform allows us to share products with the European community of 100 million people in a short time. Smart segmentation and performance monitoring with a real-time dashboard allows us to monitor and analyze all key platform KPIs; it also allows us to enter a flexible budget that can be modified at any time.
