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Jaime Tor, from Alcatel-Lucent Enterprise: “Rainbow Office offers companies modern and secure communications”

the market of UCaaS, Unified Communications as a service, register a compound annual growth (CAGR) of 25.65% in the period between 2022 and 2017, according to a report by Mordor Intelligence. The pandemic has caused a large part of the population to telecommute in more depopulated areas, which has forced companies to implement communications technologies so that their employees maintain productivity, despite the distance.

Among the IT companies that have developed cloud communications solutions to meet this challenge is Alcatel-Lucent Enterprise, with Rainbow Office. To delve into the details of this product, we have interviewed Jaime Tor, business manager of Alcatel-Lucent Enterprise for Rainbow Office in Spain.

MuyPymes: What is Rainbow Office and why is it suitable for SMEs?

Jaime Thor: Rainbow Office is a new service offered by Alcatel Lucent in Europe, in partnership with RingCentral. Rainbow Office falls under the Rainbow UCaaS and CPaaS cloud communications platform offering.

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Rainbow Office offers businesses modern and secure communications and enables them to collaborate from anywhere, by voice, message and video. The service is supported by our comprehensive services structure, and is complemented by telephony and networking products from the Alcatel-Lucent Enterprise product portfolio for a complete digital transformation.

Rainbow Office is suitable for companies of any size and sector, but it is especially attractive for the small and medium business, since it brings together in a single product all the Unified Communications services and the call traffic to fixed, mobile and fax. It is deployed immediately, and the client consumes it in OPEX mode, thus making its operating costs predictable and controllable.

MuyPymes: Communications in the cloud have experienced a boom in these times of teleworking, what advantages does it bring to the business?

Jaime Thor: The need for digital transformation in companies has been clearly confirmed in these difficult months. Enterprises realize that ubiquity, integration, and business continuity assurance are imperative, and must be achieved through technologies provided by trusted and experienced vendors and partners.

In this context, Unified Communications solutions in the cloud stand out, providing advantages such as independence from location and device, access to new functions without the need for updating, economic efficiency and flexibility.

MuyPymes: How is work guaranteed with a solution like Rainbow Office?

Jaime Thor: Security is at the core of Rainbow Office’s design. The platform, its users and their devices are protected through a series of comprehensive defense layers. The service level agreement (SLA) is an enterprise level availability of 99.999%, a level that very few in this industry can achieve.

MuyPymes: What distinguishes Rainbow Office from similar solutions from the competition?

Jaime Thor: The key elements of the Rainbow Office solution arise from the alliance between two leading companies in the market: Alcatel-Lucent Enterprise and RingCentral. This combines the strength and market and customer knowledge of Alcatel-Lucent Enterprise with RingCentral’s leading UCaaS solution.

In our country, customers have the support of Alcatel-Lucent Enterprise in all areas: engineering, support, consulting, integration and project management. This constitutes a fundamental differentiating element for the experience of the user and his company, since the service is contracted.

Our partners also receive differentiated attention to facilitate their access to the market and the positioning of the solution in customers. This total involvement that we have as a manufacturer in the process is something that clearly differentiates us from the competition and favors the user and the partner.

MuyPymes: How is this solution marketed? Where should small entrepreneurs interested in it go?

Jaime Thor: Rainbow Office is marketed as a service. The client receives personalized advice, which leads to the design of a customized solution. After accepting the corresponding proposal, a contract is signed for one or several years during which the client will only pay monthly for the services they use, and will not have to worry about anything other than their business.

Those companies that wish to receive more information, or attend a demonstration of the capabilities and flexibility of Rainbow Office, simply fill out a short web form here or call us at 910 603 537 and an Alcatel-Lucent Enterprise sales representative will be happy to assist you.

MuyPymes: What happens if the needs of the SME suddenly change, if its workforce grows or decreases, or if it needs more communications services?

Jaime Thor: The great advantage of cloud services is their total flexibility. The client only pays for what he actually uses. If, at any given time, a company needs to modify the number of licenses, more services or new integrations for business development, it is as easy as requesting the change and the system will be configured in a matter of hours.

For optimal adaptation to any technological environment of the company, Rainbow Office has more than 200 connectors that allow immediate integration with business applications, CRMs, etc.

MuyPymes: Is cloud telephony going to totally supersede physical telephony in the company? what are your predictions in this regard?

Jaime Thor: A few years ago we already knew that the trend towards cloud-based communications was unstoppable. The pandemic has only accelerated this process, and motivated the most reluctant companies to a transformation of which communications are only a part. Analyst data leaves no room for doubt: more than 75% of UC licenses currently sold are in the Cloud, and this figure is increasing every year.

Large companies have always been more cautious in technological transitions, but they are also undoubtedly adopting the new paradigms, and there are already many clients that use offshore communications platforms, whether in the private cloud or even in the public cloud. In any case, from Alcatel-Lucent Enterprise we enable the total public or private cloud and the hybrid models that facilitate the progressive evolution to the cloud, to fully meet the needs of any client.

In the SME sector, cloud communications services are clearly becoming the main way to keep companies competitive. From Alcatel-Lucent we support them on this path.

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