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Kingston leads SSD shipments to the channel

Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology, led shipments to the technology channel in 2020 representing 27% of the 111.5 million units that according to the analysis firm TrendForce were delivered last year.

If Samsung dominates the global market in solid state drive sales, Kingston leads the channel as world’s leading independent producer of a memory segment that is increasingly important in the semiconductor market. And what about SSDs, the solution that absolutely dominates the supply of storage for PCs, both those installed in new OEM equipment and in the retail market where it has become one of the best updates that a user can do to eliminate the bottleneck that our beloved, but today obsolete hard drives have represented for years.

These solid state drives offer all the advantages of solutions based on NAND flash memories, mainly in terms of far superior performance when booting the operating system or applications, transferring files internally or to external drives, or recovering systems from sleep modes. Its advantages are also relevant in terms of consumption, heat emission or emitted noise, null due to the absence of moving parts of the mechanical units.

SSD in channel in 2020

TrendForce reported a 15% year-on-year decrease in annual SSD shipments to the channel in 2020 due to the COVID pandemic, and subsequent delays in manufacturing and logistics that resulted in a sudden decline in order volumes. However, Kingston’s global strategy for sourcing components appears to have paid off in light of Trendforce data:

Kingston’s number one spot in the SSD market comes as no surprise when the same focus on the DRAM division has led the company to be the largest third-party memory module vendor for the 18th year in a row. «2020 research results reinforce Kingston’s growing presence and position in the SSD market“Explains Keith Schimmenti, Kingston’s SSD Business Manager.

Reinforcing its offer, yesterday it presented the new FURY Renegade. A high-end PCIe 4.0 SSD, offering very high data transfer performance of 7,300 / 7,000 MB / s in sequential read / write and up to 1,000,000 IOPS in random transfers. In an M.2 2280 form factor and rated for desktops or laptops thanks to a low-profile aluminum and graphene heatsink, it’s one of the drives to beat in customer storage.

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