Yet accustomed to regularly applying new price increases on its subscriptions, Netflix has just announced that it will lower its prices in more than 100 territories, which should please several million subscribers.
When we talk about Netflix prices, it’s often to say that the American giant has once again raised its prices. However, Netflix finally announced a rather amazing measure, since the company will lower its prices in several dozen different countriesand some reductions are substantial.
The move comes just weeks after Netflix announced plans toincrease profits with subscribers who share their password in Canada, New Zealand, Portugal and Spain. Under the new rules, subscribers will have to pay extra for anyone using their subscription who doesn’t live in their “primary” household. As a reminder, paid sharing of an account will not arrive in France until March 2023.
Read also – Netflix plans to launch a free subscription with ads
Which countries are affected by the price reductions?
According to the Wall Street Journal, the countries that will benefit from reduced subscription costs are located in the Middle East, Eastern Europe, Latin America, Africa and Asia. Discounts are not the same amount or percentage in all countriesbut in some markets the price reduction would amount to half the cost of the monthly subscription.
The reductions for the Essential formula are between 20 and 60% depending on the country, and not all subscriptions have always been affected by price reductions. In the Philippines, for example, it would seem that the Premium formula, which allows you to watch your series in 4K on 4 devices at the same time, will not benefit from any price change.
According to research and analytics firm Ampere Analysis, the price drop affects more than 4% of Netflix’s subscriber base, or more than 10 million people. After announcement of price cuts, Netflix shares fell more than 3%. For the moment, we do not know whether or not Netflix intends to extend these price reductions to other countries, including France in particular, but this possibility cannot be excluded. It would be normal for the new measures against account sharing to allow Netflix to lower the prices of its formulas, which are becoming a little expensive for single users.
