The consulting firm Newlink Spain and Augusta Abogados, a mid-market law firm, have signed an agreement with the aim of protecting the reputation of companies and executives in litigation and legal proceedings. The objective of this collaboration is to promote knowledge in this area and help them align the reputational and legal strategy in special situations in the field of Commercial, Labor, Contentious-Administrative or Criminal Law, among others.
With this agreement, both companies and executives will be able to count on specialized, collaborative and comprehensive team in litigation and other legal proceedings. Both entities are sure that this alliance will strengthen their capacity and establish solid connections between the legal field and that of reputational communication, which are increasingly related.
The reputation it has become a financial asset and should be treated as such. Companies must face unforeseen situations that pose a challenge to guarantee their credibility with their audiences. Both Newlink and Augusta Abogados believe that only organizations and leaders capable of understanding the importance of aligning the management of intangibles with the legal strategy in these judicial processes can continue to operate successfully.
The partner of Augusta Abogados, Juan Jose Hitaensures that “In a global, changing and constantly evolving environment like the current one, companies are increasingly aware that the reputation of their brand is an intangible of incalculable value that has a direct effect on their income statement.”. The head of the labor area of Augusta Abogados explains that “Our clients, medium-sized companies and large leading companies in the economy, both national and international, are increasingly demanding not only defense but also preventive measures that protect them from possible reputational attacks”, and adds, “It is a very important part of conflict resolution both through the courts and through friendly resolution mechanisms, such as mediation or arbitration.”
Santiago Stephenvice president of the Reputation and Public Affairs area of Newlink in Spain, has indicated: “companies are looking to do things differently to connect with their audiences and with society. They cannot always carry it out alone and need specialized and collaborative partners, especially in special situations. For the first time in Spain they can count on a comprehensive and specialized team to protect their business during litigation and legal proceedings”.
