Tech

Not even the creators of Severance understand its success. Haven’t you seen it yet?

When Apple launched its own audiovisual content platform, many thought it would fail. The market already had giants like Netflix or HBO. The red lines presented by Tim Cook’s proposal invited us to think that Apple TV + would not go very far. However, those from Cupertino surprised us. The catalog of this platform has only grown with totally original content. One of the most successful series of this service is severityalthough its producers do not finish understand audience data that Apple has provided them.

severity is the Schrödinger series

severence series 1.

Earlier this year, Apple TV+ introduced severity, a series of psychological science fiction that has managed to hook a lot of people. Its episodes tell the story of the employees of a company who undergo a surgical operation to completely separate their work life from their personal life. At first, the idea seems to be full of advantages. No calls outside of business hours or holidays interrupted by a client. However, the plot of severity it becomes darker and darker as its chapters go by. So much so that Apple soon renew the series for a second seasonwhich we will surely be able to see next year.

Some days ago, ben stiller He was talking about this series, of which he is a producer. In an interview with decidethe actor and filmmaker confessed that he has not the remotest idea of ​​the audience data for the series. Apparently, on other streaming platforms, the team behind the productions usually has all the data that is generated around the product. However, Stiller says that Apple doesn’t work like that.

They don’t tell you the numbers. It’s very strange. So you have these graphs and charts that have like peaks and valleys. But you don’t know what the baseline is. I guess it could be based on 100 people or 200 million people. We do not know.

However, the series seems to have worked very well

severence characters

We know that severity The audience liked it for several reasons. The first is that the series caused quite a sensation on social networks during the first days after its launch. On the other hand, it is logical to think that the series has worked, since Apple has already renewed for a new season. Nevertheless, no one knows the real audience data of this production. We knew that Apple does not provide figures neither to consumers nor to the press. However, what is strange is that they do not inform the producers either.

According to Ben Stiller, beyond those impossible-to-decipher data, the only clue they had about the series was from Apple’s own executives, from the typical hallway conversation in which they had told him that everything was going well. The actor was even surprised when he arrived at the San Diego Comic-Conbecause it was the first time that he appreciated that there really are real people who are watching his series.

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