In 2022, Renault is celebrating the 50th anniversary of one of its emblematic cars: the Renault R5. While an electric version is planned for 2023, the chevron brand wants to celebrate this anniversary as it should. To do this, the manufacturer has teamed up with the start-up We Are Rewind to launch a cassette player in the colors of the prototype.
Like many manufacturers, Renault has made commitments to fully electrify its range as quickly as possible. The brand with the chevrons aims in particular for 100% electric by 2030 in France. Dacia will then follow.
In parallel with the switch to electric of the manufacturer’s recent thermal models, Renault wants to give a second life to certain emblematic cars of its history. This will be in particular the case of the R5. Indeed, an electric version is expected for the year 2023. According to the first information provided by the company, this R5 EV will display a range of 400 km and it should be sold at an affordable price, around 20,000 euros. This remains to be confirmed of course.
While waiting for more information on the R5 EV, Renault is determined to celebrate as it should the 50th anniversary of the R5 in 2022. For the occasion, the French manufacturer has decided to join forces with the start-up We Are Rewind to launch a new product: the PlayerR5.
Also read: Renault 4L – after the R5, the legendary car returns in a 100% electric version
The PlayerR5, a Bluetooth cassette player in the colors of the R5
Behind this nickname hides a retrofit portable cassette player in the colors of the emblematic Renault model. “With its new design inspired by the Renault 5 Prototype, PlayerR5 sports a yellow metallic body, with a striped side reminiscent of bumpers and a red tinted window reminiscent of rear lights”. explains Renault.
This resolutely retro portable player is Bluetooth-enabled for listening via wireless headphones and earphones, while it also features a built-in microphone. It also comes with a blank tape and a pencil “to rewind when skidding – just like the good old days” according to Renault.
The PlayerR5 was officially presented during the Fête de la Musique on June 21, 2022, and it was the subject of an intense marketing campaign via several influencers on TikTok in particular. It is now available for pre-order on the site. TheOriginals Store of Renault, at the price of 189 €. The first shipments will begin from August 12. Notice to collectors and hardcore fans of the R5.