The startup Revoolt, specialized in urban logistics for the last mile, has just launched a purchase and delivery service on the day through WhatsApp. Thanks to its FreshNow platform, this initiative allows customers to order the items they want through WhatsApp accounts, specifically enabled by stores and receive them at home or pick them up on the same day.
The first company to use this service was Unibail-Rodamco-Westfield (URW), a global operator of shopping centers, which has already implemented WhatsApp & Shop in Westfield The Machinist and Westfield Glòries (Barcelona) and in the Parquesur Shopping Center (Madrid).
The operator also plans to be able to manage customer purchases centrally through this service in the future, being able to attend to their requests from any of the centers depending on the store or its stock. The objective is that consumers can enjoy a model of hybrid shopping, that combines the physical shopping experience with the convenience of online shopping.
Easy to use
Revoolt’s FreshNow platform takes care of the entire purchase service process, and store pickup or home delivery. In this way, customers can check availability and confirm the price of a product just by indicating the model, size, color and store where they can purchase it or attaching a screenshot of the web or a photo of the product label. They can then choose whether to pick it up at the store or receive it at their home, at what time, and finish proceeding with the payment.
Whatsapp & Shop It is designed, therefore, for those people who do not have time to go shopping and need something urgently, such as for those who have seen a product that they would like to buy and do not want to queue, or simply for those who have noticed a look on Instagram and want to have it that same day at home.
“Our company is proud that URW has selected us as a partner for this new service. Thanks to this collaboration, URW customers can also enjoy ultra-fast and CO2-free deliveries, which is a further step towards a different and sustainable logistics model.”, Indicates Ángel Sánchez, CEO of Revoolt.
For her part, Marilyne Mesiano, general director of URW Spain, confirms that “This new model is perfectly aligned with Westfield’s innovative spirit, since it allows us to take another step forward in the omnichannel approach that we are developing in all our centers, improving the purchasing options of our consumers and opening a new channel for our customers. retailers”.
