Salesforce: 94% of employees would stay with their company longer if it invested in their training

The study Digital Skills Index 2022 on digital skills and that reveals how active workers learn, carried out by Salesforcemakes it clear that at a time like the current one, in which the global demand for workers with digital skills has never been greater, they are lagging behind: three out of four people in the world do not have the resources to learn the necessary digital skills to have success. However, 82% of the participants in the survey to prepare this study plan to update their knowledge.

The data that Salesforce has obtained for its Digital Skills Index 2022 has also allowed it to discover the Learning Profiles of Digital Competences. These are based on similarities of learning and offer workers and companies information on how people learn and in this way they can improve their skills more quickly and efficiently. These profiles identified by Salesforce have been divided into three categories: Future Students, Face-Value Learners, and Family Learners.

Since everyone learns differently, getting companies to learn how they learn can help them design personalized learning paths for each person or team. Also to rethink their training and development programs to adopt systems that offer better results and generate recognition. In any case, both for companies and their employees, the implementation of training programs constitutes an effort to close the existing training and digital gap, with flexibility for employees.

Of the three categories in which Salesforce has classified employee profiles in terms of learning, employees students of the future they are agile and hopeful. They are proactive learners and skill seekers, ready to adapt to change, and confident in their ability to keep up. They learn best through hands-on activities, in a visual way.

They like to face challenges and continuously learn: 94% say they would stay with their company longer if the company invested in their development. If the company equips them with the resources they need to be at the forefront of changes in technology, and a competitive workforce, it will help them develop their careers. This could open up new business opportunities for the company to put their digital skills into practice, as well as help retain talent, as we have seen.

The Face value learners they are prepared for today’s competencies, and are comfortable in today’s work environments. Between 55% and 58% of them are women. Those who belong to this group recognize that collaborative technology is an area in which they can improve, since 25% of the respondents in the group claim to have an advanced level in these skills. In addition, few of those belonging to Generation Z claim to have advanced knowledge of programming (20%), cybersecurity (18%) or Artificial Intelligence (7%). Of course, they recognize its importance.

In order for the digital skills gap for this group to be closed, companies would need to incentivize these employees to participate in training programs on critical digital skills, in which they admit they are not very advanced, in the workplace.

Finally, those known as family students, they are considered as seekers of everyday skills, and it is pointed out that they have a shy character. They feel prepared to adapt to change and to develop the necessary digital skills. They have a beginning level of digital skills in the workplace, but are not actively developing them. They are between 61% and 64% women, and are in the early stages of preparing for a digital job. Sometimes they don’t know where to start, so it helps to have a mentor and support from peers who fall into the Future Learner category who want to help them develop the skills they need to be successful.