The Exynos 2200 SoC did not have the expected success, nor did it meet the expectations generated. This reality made us wonder what was the future of Samsung custom chips going to bea question that little by little we have been able to answer thanks to the movements carried out by the South Korean company itself.
At first, rumors arose that Samsung was going to stop developing its own SoCs, but this did not make much sense, especially since the South Korean giant is a semiconductor manufacturerand having your own chip designs is essential that allows you to expand your business area and differentiate yourself from other smartphone manufacturers.
We were not on the wrong track, since in the end we could see that Samsung had decided to rethink its strategy with regard to the development of its own SoCs, and that I was not going to leave that market. In fact, the opposite is true, Samsung has strengthened its development teams to create more competitive chips that can face the most powerful solutions from Qualcomm and Apple.
Today we have also been able to learn, thanks to statements by TM Roh, president of Samsung’s mobile division, that the South Korean company plans to introduce a new “dedicated chip exclusive to the Galaxy series” taking advantage of the presentation event of the Galaxy S23, whose celebration will take place on February 1.
The information we have is scant, and in fact the direct translation of the executive’s statements is a bit confusing, since It is not clear if it is a special chip that will accompany the Snapdragon 8 Gen 2 in the Galaxy S23or if, on the contrary, it will be a next-generation solution that will take over from the Exynos 2200.
We will have to wait for the presentation event to have all the keys from Samsung. In any case, this is very important because it confirms that the South Korean giant does not want to lose ground in the field of custom chipsand that in the end it will only be a matter of time until it launches its own chip again to compete at the top.
I remind you, before finishing, that at the time MediaTek also had to do something similar. The Taiwanese company stopped competing in the high-end SoC market for a while and focused its efforts on the low-end and mid-range. When it finally completed a new design to form a truly competitive high-end chip, framed in the Dimensity series, it managed to return to the market in a big way, and has been able to maintain itself without problems.
