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The biggest blunder from NVIDIA and AMD will kill PC Gaming

On what basis do we affirm this? Well, the fact that curiously if we do an underclocking or power limitation exercise to the RTX 40, they have a considerable increase in terms of their performance per watt. Which makes us think that they were designed for this scenario. Most likely, NVIDIA already had the chip ready in Verilog or VHDL long before the end of Ethereum and it was too late to pull back.

Be that as it may, the majority of the public is not going to spend more than 500 on a graphics card, or, in other words, they are not going to invest more than what a new generation console costs and we have to start from those prices that were marked just at the beginning of the COVID pandemic, when its effects on the global economy were unknown.

How is it affecting the global market?

Since data kills a story, it is best to draw a graph where we can see how quarterly sales of gaming GPUs are declining. Thus, we can quantify with this the blunder of NVIDIA and AMD of designing new generations thinking about mining RIGs and not about the average PC Gamer. They could have gone for both markets calmly, but they didn’t want to.

Consequences screwed up NVIDIA AMD

The problem of over-engineering

The concept, although it may sound like a language from other worlds to you, really refers to when a piece of hardware has features that do not give any value to the end user, but which also entail an additional cost. Ray Tracing is often accused of this, but that is nothing more than AMD propaganda. The reality of this is that we have a series of functions, especially a good part of those of DirectX 12 Ultimate that makes us wonder why they appear in the technical specifications if they are not used in any current game at the moment.

Over-engineering plans

Typically, when a new game comes out that uses never-before-seen graphics technology, it appears at the same time as the hardware that provides it. It doesn’t make any sense to see things like Mesh Shaders or DirectStorage being completely absent in games and then having an impact on the final price of the graphics card. After all, there are extra transistors inside the chip and a larger size of the chip, which in the end makes it more expensive.

Out of curiosity, NVIDIA has increased the L2 cache capacity on its RTX 40s to 16x, this is because the number of cached hits was very low with the RTX 30s. The goal? Reduce the energy cost of operations. The effects? A much larger chip that has a negative impact on its costs. And the same can be said in the case of RDNA 2 and 3, where their additional cache level precisely seeks that purpose.

So what is the solution to the problem?

It is around Christmas that many people take advantage of the holidays to give themselves or others a PC upgrade. However, neither AMD nor NVIDIA release new graphics cards for the consumer market, but for a high-end with a purchasing power that they maintain throughout the year. Although having a Halo product is important for marketing, the blunder of NVIDIA and AMD can be summed up in incorrect timing when launching their new graphics cards.

Play PC Controller

It is in the last quarter of the year that most companies launch their products for the mass with the effects of pure consumerism in the vein. However, we find that the main manufacturers of GPUs for graphics cards continue to think that the bulk of the market is in cards of 1000 euros. The reality of the market is very different and we must not forget, even if they have, that graphics cards are sold to play video games and we repeat. There are devices called video game consoles that perform the same function and that compete with graphics cards.

So the solution to the NVIDIA and AMD blunder is simple, given that the vast majority of users continue to use Full HD monitors, then offer them a graphics card that can play all current games without problems, even the most demanding ones. , at Full HD resolution, with the highest possible quality and more than 60 frames per second. The first company to do so is going to eat the market.

If it’s so simple, why have NVIDIA and AMD screwed up?

Because they fear that if the mid-range or low-mid-range graphics cards are good enough, they will end up affecting the high ranges. However, we each have limited purchasing power and limiting the cheapest ranges in performance has turned out to be an incredible mistake.

End Cheap Graphics Cards

Just do a mental exercise, which will help you understand the blunder of NVIDIA and AMD. Mind the past and tell them that a graphics card from 2006 will be good enough to play games in 2013. Obviously, your old self will look at you in disbelief. Well, that is what we are experiencing, all due to the fact that we are experiencing a new generation of graphics cards, designed to fill the coffers of the two large manufacturers through mining while the word PC Gaming comes out of their mouths.

And no, we are not looking at the glass half empty, but that things would be solved and the market would not have stagnated if they had covered the need to have a graphics card to play at a reasonable price.

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