During the pandemic, due to the wild increase in remote work, sales of PCs and laptops went up a lot. The demand was such that buying laptops, for example, became a huge problem. Well, after those huge sales comes a big drop in demand and that is, in the third quarter of 2022, PC sales have fallen by 15%.
As we said, the COVID pandemic brought many new situations never experienced before. I force many to update their old computers and even many to acquire their first computer to work or train. This extraordinary situation caused record sales, but now we are at the opposite point, since the demand would be mostly covered.
PC sales plummet in Q3 2022
International Data Corporation (IDC) has published preliminary data on the distribution of personal computers. According to the investigation carried out, during the third quarter of 2022 there would have been sold 74.3 million sets. This involves a readjustment to the decrease in the sale of equipment by 15%.
Although sales have fallen significantly, the distribution of equipment would be well above the levels prior to the COVID-19 pandemic. A time when telecommuting, teletraining and having to leave Windows 7 behind caused an increase in demand. Although distribution has decreased, it is less than that given in the pandemic, right now it would be higher than the process prior to the pandemic.
Who has taken the most stick is , what do you see reduced their sales in a 27.8% Y Dell suffer a 21.2% recession. lenovo also suffers from great 16.1% drop Y ASUS also falls offbut only 7.8%. The rest of manufacturers of personal computers and laptops suffered a drop of 19.4%.
It is interesting to see that the only manufacturer of desktop and notebook computers that is saved is Apple. The Cupertino company shows a rise in sales of 40.2%. At least it is curious that the only one that increases sales is Apple at a time when the market is in full recession.
It seems that Apple’s data would not be entirely realistic. Apple would have increased the offer to compensate for the loss of the Chinese market, from which it has had to leave in a forced way. The company would have increased the promotion of its products.
It’s bad news, really.
Although you may think that the drop in sales is positive, due to greater competition that would lead to a price war, you are wrong. A few days ago it was already beginning to be commented that there would be a notable decrease in the production of memories for SSD and RAM. This downward adjustment in production leads to an increase in prices.
The NVIDIA RTX 4080 and RTX 4090 have recently been introduced, which are more expensive than the previous generation. The new AMD Ryzen 7000 processors are also priced higher than the previous generation. The PS5 has raised the price by 50 euros compared to its official launch. You can see that the hardware market is getting noticeably more expensive.
It may be paradoxical that at a time when sales fall, prices rise. Nobody wants to adjust their profit margins downwards and what they do is control the stock to cause the price to rise. Due to a reduction in stock, the price is increased.
