A few days ago, we reported that the marketing platform, sendibluehe gave a twist to his strategy Starting with the name change. Brevo is not only a commercial transformation but a brand update that aims to converge with innovation that it provides to its customers. And it is that digitization has radically changed the way SMEs and freelancers work and relate, and a marketing platform has to lead and accompany these changes.
Innovation is not understood without technological investment, and professional users are increasingly aware of this. However, there is a handicap that traditionally persecutes SMEs and freelancers and this is the lack of budget. They want to grow and do things differently, but they see everything as incomprehensible. Where to start?
Brevo’s solution involves investing in customers, specifically in a CRM platform. The main objective of this tool is to help entrepreneurs boost their sustainable, long-term growth, improving relationships with consumers, on a larger scale. As? Knowing more and better its users, with first-hand information about them. With this, they can create more direct and personalized marketing campaigns, optimizing communication and listening to customers.
Digital marketing: innovation and CRM
He consumer behavior It has been changing radically in recent months. This has meant that companies have had to evolve and innovate in order to adapt at this rate. The alternative is not being able to cope with hard times and disappearing.
For this reason, companies like Brevo have developed a solution adapted to the needs of SMEs. The goal is to grow at the same time as its customers and bet for aligning its values to the corporate image. In fact, the name change has become a milestone in the company’s history, with which they want to convey enthusiasm and positivity. In this way, they would like to transfer these positive feelings to their clients, helping them to grow and become stronger.
The presentation “in society” of the new image of the company was in the Shoptalk Europe 2023, which took place in Barcelona. In this event, retailers, brands, startups and technology companies met to address the future of the sector. Brevo sent a message to the attendees to provide companies of all sizes with a complete customer experience that allows them to drive sustainable growth in the long term, as we have said.
And it is that Brevo is much more than an emailing platform. He presented to the attendees his complete solution of marketing tool and CRM, text messages, WhatsApp and chat. Thus, it wants to become a key supplier for companies and brands of all sizes that want to boost their growth and create future alliances with their customers.
