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The most common errors that affect web performance

One of the aspects that most affects the user experience, as well as SEO, is the web speed which is a key factor today to determine the success or failure of a page or eCommerce. A fast web page has better positioning than a page with similar characteristics with lower performance and speed.

The good news is that the emergence of providers of hosting specialized has made web speed and performance are very easy to manage. In fact, much of their technology is developed to optimize and reinforce both the speed and security of web pages and online stores hosted on them, as is the case with plugins SG Optimizer and SG Security. However, as SiteGround revealed in its latest webinar, where it tested the performance of different users’ websites, there are a number of common errors that directly affect the performance of web pages.

  • Attention to the size and type of file of the images. One of the first mistakes that SiteGround found with this test is that most users do not take into account the size, file type or compression of the images. An excess of weight causes the server to consume more resources, which leads to a decrease in speed. “The images must be uploaded with the appropriate size, compressed and using the lightest file types. None above 200kb. unless there is a specific business need”, comments Jose Ramón Padrón, Country Manager of SiteGround Spain.
  • Videos hosted on the server. Many users upload large videos to the server which has a devastating effect on performance figures. The videos must be present on the web, but they must be uploaded from third-party platforms such as YouTube or Vimeo.
  • Minimize files. Static files such as HTML, JavaScript and style sheets (CSS) should be minimized. Therefore, SiteGround recommends using plugins that allow the web server to read them faster.
  • Files deleted or not found. When an object (photo, video, file) is referenced on the web and it cannot be found because it has been previously deleted, accidentally or not, the server will invest more time and resources to find it, which is why it delays the loading of that page . It is necessary to check that the website does not have 404 errors and that what is stipulated in the code is loaded on it.
  • misuse of plugin. Sometimes, the improper use of plugins causes many of them to be loaded on all web pages when perhaps they are only necessary on one of the pages, as is the case with forms, for example. Therefore, it is necessary to review this section as well.

A large number of users add many elements to their web page, in some cases not very useful, which make the load greater, making the main file very large, heavy and slow. This usually happens in online stores where a large number of products are displayed, or in blogs where many articles are displayed.points Jose Ramon Padron.

Apart from these errors, SiteGround emphasizes the importance of use the latest versions in all software layers to ensure security and good performance. In addition, it recommends avoiding effects that do not contribute anything, with different fonts and typographies. By simply managing these aspects, you will see how the performance and speed of the web increases, with all the advantages that this entails.

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