Fewer hours watched, fewer hours broadcast and fewer people watching. This is the current scenario of the streaming, which appears to decelerate after strong growth. The situation is not as alarming as it sounds. Twitch, the industry leader, was the only one that surprisingly grew in the quarter. Rivals YouTube Gaming and Facebook Gaming lost ratings in the period.
The data were published in a full report about the industry by Streamlabs.
The main reason for this drop? People are living away from home again. With the return to face-to-face work and school in a more controlled post-pandemic life, many people’s choice of “pass time” is also out the door, away from a screen watching some streamer. This is what those responsible for the analysis believe; the “return to normal”.
No, not for that. It is true that the report points to a decline in growth compared to the same period last year. Still, “growing less” is better than not growing at all.
Twitch lives in another world. The industry-leading streaming platform with a 76% share of hours watched saw those same hours increase by 7.5% from the previous quarter, a total of 6.13 billion hours. The number of hours streamed on Twitch also increased in the period; plus 12%. Still, down 3.3% year-on-year.
At YouTube Gaming (which has a 14% market share), the drop in hours watched compared to the same period in 2021 was 7.4% to 1.13 billion hours. Year-on-year, the decline is 12.4%.
On Facebook Gaming (10% share) hours watched dropped much more, to 803 million hours, down 29.6% from the previous quarter and 24.2% year-on-year.
Overall, total hours watched across all platforms remained roughly the same compared to the previous quarter. But after a year, the total hours watched on these streaming channels decreased by 8.06%.
Curiosities about the time of streaming
The Streamlab report also features other interesting numbers and industry comparisons; See some rankings for the quarter below:
Top esports broadcasts
- LCK – League of Legends Korean League (44.2 million hours watched)
- League of Legends – European Championship (28.6 million hours watched)
- Intel Extreme Masters / ESL (25.2 million hours watched)
Top developer channels
- Riot Games (912 million hours watched)
- Rockstar Games (556 million hours watched)
- Take-Two (538 million hours watched)
- Just Chatting (808 million hours watched)
- GTA 5 (534 million hours watched)
- League of Legends (517 million hours watched)