It is clear that Microsoft is convinced that it is on the right track. Surely he would prefer to sell more consoles than Sony, it’s obvious, but as things are it doesn’t seem to be bad Because, what if the North Americans envision a future victory against Sony in a console market without new consoles? Could that be possible?
Microsoft offers good results
It is paradoxical to see how, after the end of the shortage of consoles, Sony has established itself in the leadership of the sales rankings multiplying its PS5 park at a rate that Xbox Series X | S cannot follow. Even so, it doesn’t seem to change the face of Phil Spencer, who is convinced that they are right and the others are wrong, unlike an opponent who seems to have seen what the play is and wants to torpedo it. the japanese they smell the toastOh, they are not armed for a battle of these dimensions.
Indeed, the key to that move has a name: Xbox Game Pass. The subscription service with more than 450 games Both on Xbox and on PC, it is not only a good candy for those users who want to have a huge library of releases to play, but it also includes an element that is clearly differential: Xbox Cloud Gaming.
The cloud subscription is what is saving Microsoft accounts in the area of video games because, in the last presentation of accounts, Those of Satya Nadella recognized a 30% drop in hardware sales but an increase in Xbox Game Pass revenue of 3%. That is to say, that the company is heading towards a presence in the console market… without consoles?
Microsoft and its decade in the cloud
Satya Nadella stepped into the role in February 2014 with one fixed idea: move his old boxed products to the cloud. All to the servers clouds, without exception, and video games take the same path. With that in mind, it gives every impression that the commitment to Xbox Game Pass is, above all, a commitment to Xbox Cloud Gaming and all the doors that it is capable of opening because, unlike other alternatives, it is a completely transversal service.
It is not necessary to have a PC, or an Xbox One or Xbox Series X|S to enjoy its huge catalog of games in the cloud: just a screen where to project that content, be it a mobile phone, a tablet or a Smart TV like the Samsung, which thanks to the Gaming Hub are able to take advantage of these more than 450 titles available. Therefore, It doesn’t matter if you have a non-Microsoft console that you can be part of the Xbox family even if they don’t release a new device ever again.
It is obvious that the gaming experience gains much more by enjoying it locally with an Xbox or a PC, but to some bad North Americans might be able to sell their Game Pass product on its own. And that play, which could take place in the not too distant future, is what Sony has seen… which has caught it on the wrong foot after the purchase of Activision-Blizzard. And we are not surprised that he has put all his efforts into stopping Phil Spencer’s men, because if such a theory is true, PlayStation could suffer a lot.
