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“With APEX and the as-a-service models we try to provide greater flexibility in the face of uncertainty”

The world situation is experiencing a time of constant change, which means that companies have to quickly adapt to changes that are often unpredictable. That is why it is important that they have technological solutions in terms of infrastructure that allow them to quickly adapt to the changes they face. We talk about it with Rafael Díaz-Guardamino, Storage Platforms and Solutions Global Sales at Dell Technologiesas well as Dell’s multicloud and APEX models.

[MCPRO] In an economic context of uncertainty due to the global situation, companies need flexibility to quickly adapt to all the changes they have to undertake. What can the Dell APEX model offer you in this regard?

[Rafael Díaz-Guardamino] Well, APEX as such is a portfolio of solutions as a service. In reality, what the portfolio of service solutions offers precisely is the convenience for the customer of being able to adapt infrastructure consumption to their specific needs. While we saw that in times past the most classic option was, in the end, to buy infrastructure, with the risks that this entails. Of these risks, the main one is predicting the future. The infrastructure was bought thinking about how much it was going to need in the future.

Therefore, the budget had to be stretched a little to be able to respond to the workloads that we had at the time, and also to those that could eventually reach me in the next 3-5 years, depending on amortization cycles. With APEX, and with the as-a-service models, we are precisely trying to provide greater flexibility in the face of this uncertainty.

More so now, that we may be experiencing one of the most uncertain moments in general. The fact of being able to consume the infrastructure and pay for the infrastructure as I really need it, because it gives me that peace of mind that you are not wasting your infrastructure resources and therefore, you are adapting in a better way.

[MCPRO] What facilities does a multi-cloud environment provide for digital transformation, in general, and in particular for organizations and entities that have to comply with strict regulations regarding data?

[Rafael Díaz-Guardamino] When we talk about multicloud as a concept, we are talking about having many clouds. Of having multiple clouds. In this sense, it can be said that there are different options when it comes to clouds. There are public clouds, and there are private clouds. And when we talk about multicloud we are always trying to talk about something that happens. Right now we are saying that 92% of companies, says IDC, are already in multicloud environments. They do this because they have a series of benefits, which in some cases are mainly provided by the public cloud. In other cases, they are provided by the private cloud.

What we try to do at Dell is to bring the benefits of the public cloud to the private one and to bring the benefits of the private cloud to the public one. Therefore, offer greater consistency in the use and consumption of public clouds. Yes, it is true that perhaps one of the benefits of private clouds or the infrastructure located in the data centers of companies is the ability to control with respect to the different legislations that in some cases are required, and that also depends on , among other things, of the geographies of the countries.

These require that you have perfectly controlled some of the data, and located not only from a geographical point of view, but also to have control from a security point of view. It is an issue that we know is very hot, because with the massive increase in ransomware attacks. For this reason, multicloud offers the ability for customers to have workloads in the public cloud when they do not have too strict requirements.

For example, with regard to compliance with legislation, in having control of the security of your data and its location. But with the multicloud they also have that other option of keeping the data that has to meet these requirements in private clouds. In the end, the coexistence of the two is what we also try to simplify.

[MCPRO] What role do the cloud and the model as a service have in overcoming the current situation of uncertainty? (exit from COVID-19, geopolitical situation, variable economy, etc).

[Rafael Díaz-Guardamino] One of the premises of the cloud and the model as a service is the ability to also have resources from various points of view. It allows to have the technological resources and also to choose the consumption model at a financial level, which goes hand in hand. In the end, all these are clear benefits when what lies ahead is a period of uncertainty.

In other words, it allows me not to anticipate how much I am going to consume in the coming years, but rather to adapt to that situation and increase my costs if I need to because I have more workloads to deal with. Or reduce it if, on the contrary, we see that a certain service that we have launched did not have the expected success, or if the market situation has changed. We can reduce those costs. These are, I believe, the clearest benefits of as-a-service models, and ultimately, of the clouds.

[MCPRO] What facilities does the adoption of a model as a service in infrastructure provide to companies?

[Rafael Díaz-Guardamino] Well, precisely when we talked about the two clouds in multicloud models, we are talking about a series of benefits of the public cloud that are intrinsic. They are the flexibility that it gives us, how we are going to be able to grow and decrease, how we are going to be able to accommodate our payments to the consumption that we are making of that infrastructure and how we are going to be able to provide new services in a very agile and very fast way. When we apply these APEX models to on-premises infrastructure, we’re not doing anything other than trying to incorporate these public cloud benefits into private cloud environments.

That has to do, again if we mention them, with something that before, in a model that is traditional, was perhaps more difficult: having that flexibility of how I grow and decrease. Being able to accommodate my payments to my actual use. It is something that APEX is bringing, in addition to also bringing a greater degree of flexibility.

But also the speed in launching new services, which is something that is extremely critical. We see it with many companies that have changed their development models. There are a large number of companies basing all their services on containers, and the fact of being able to have an infrastructure that adapts to the growth and decrease of their services is also essential in dedicated infrastructure in their own datacenters.

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