Amazon has announced the upcoming closure of Alexa.com, a service that has been available for the past 25 years to provide a global website ranking system and a tool for analyzing the competition between them.
Alexa.com is a California-based company that became a subsidiary of Amazon when Amazon bought it in 1999. It uses web traffic data from its partners, their browsing behavior and transmits it to its site where it is stored and analyzed for listing. the most popular internet companies of the planet.
This is the basis for the company’s web traffic report, where it provides rankings, data, and business analytics for 30 million websites. It also provides a graph where you can see the growth / decrease of visits to a web page, in addition to the daily information of the first 100,000 pages, weekly average and average of the last three months.
In addition to the global website ranking system, Alexa.com also offers a full suite of SEO and competitor analysis tools with paid subscriptions.
In a new support document, Amazon says it will discontinue the platform in May 2022 and no new monthly statistics will be released in the future. «Twenty-five years ago we founded Alexa Internet. After two decades of helping find, reach and convert your digital audience, we made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis. , keyword research and much more«, Explains the company.
Amazon has already stopped offering new subscriptions, although customers with existing subscriptions will continue to have access to Amazon’s data and SEO tools. Existing subscriptions will remain active until May 1, 2022 and access will be revoked after the deadline. Additionally, the Amazon APIs will be retired on December 8, 2022.
According to data from Semrush, an online visibility management SaaS platform, organic traffic from Alexa.com has been on a steady decline in recent years, so it is possible that Amazon is canceling the service due to a significant drop in popularity.
