Xbox Game Pass has become the weapon with which Microsoft wants to face Sony and its legion of PlayStation exclusives, offering hundreds of games as part of a personal collection which is updated every month. A really tempting claim because it saves us the expense of having to buy them all or, at least, a good part of them at full pricewhich represents a more than considerable saving.
Microsoft continues to seek profitability
Now, there have been many voices that have clamored since the creation of this Xbox Game Pass that the profitability of the entire ecosystem is not clear for the developers and, also, for Microsoft itself, which would be collecting the minimum with the idea of consolidating its platform and tying users to its trench, preventing them from falling into that of the Japanese. So any new idea that arises you already know in which direction it should move.
And that is why in the last hours Information has appeared that confirms old rumors about an Xbox Game Pass cheaper than the current one and that, obviously, could only be viable by making a decision that is surely not the most popular that those in Redmond can assume. And it is none other than adding a layer of ads and advertising to the entire platform that would be especially annoying for some gamers.
Now, there is no need to be alarmed because that ad-supported Xbox Game Pass would be cheaper And it would prevent those who are still reluctant to pay the almost ten euros for the standard modality (13 for the Ultimate) from spending so much and, surely thanks to those ad insertions, it could stay in half. How about 4.99 or 5.99 euros?
The market is going in that direction.
It is evident that If Microsoft launches a cheaper Xbox Game Pass with advertising, they wouldn’t be making anything up. These subscriptions are as old as the digital economy in which we already operate and is being adopted by platforms such as Netflix, which have marketed variants of their service in which the user has to endure certain commercial spaces before accessing the content that By the way, they could also be limited in the case of landing something like this on PC and consoles.
And it is that not only Xbox Game Pass would be cheaper due to the ads, but the subscribed users would have to wait a few weeks or months to be able to play those most important releases that arrive from their first day of release. It could be the case of celebrities Starfield of Bethesda that we will see it in early 2023, or that redfall which was also delayed a few months ago until next year.
Be that as it may, go pointing ideas like this of advertising to the future of Xbox Game Pass, since Microsoft has detected that it is a differential service that can give it an opportunity to impose its consoles against the power of those exclusive games that Sony exhibits within its PlayStation ecosystem.
Would you subscribe to an Xbox Game Pass with advertising?
