The company Zoho Corporation has presented the latest version of Bigin, your CRM solution for small businesses. This tool offers a simple but powerful CRM, without the important barrier that its implementation and its cost suppose. Product updates provide users with the tools and insights they need to maintain and develop meaningful, high-value relationships with their customers in a challenging economic environment.
Zoho has found that around 65% of Bigin customers, have never used a CRM before, making it the ideal choice for business owners looking to get away from spreadsheets. When Bigin outgrows them, Zoho also offers aEasy migration to CRM solution Complete from Zoho. Bigin now has 20,000 customers and continues to help small and micro businesses manage all of their customer-facing operations within a unified platform.
According to Laurie McCabeco-founder of SMB Group, “In my years of working closely with SMEs, it’s clear that they simply can’t manage multiple customer transaction tools at the same time, or afford more robust solutions due to limited resources and budget. It’s frustrating to see that many of the CRM solutions available to SMBs offer limited functionality, including interoperability with third-party applications, data sharing, and workflow management. As a result, they are unable to deliver the level of value that SMEs want and need. This problem is so prevalent that 58% of small businesses (1-100 employees) say that figuring out which technology solution will work best for them is one of their top technology challenges, and half say they have difficulty integrating new applications with existing ones. existing, according to our latest study.”
The latest version of Bigin includes the introduction of Team Pipelines, that allows customer-facing teams to manage certain operations using a different set of processes and threads within a single account. Competitive offerings often target a single function, such as sales, while Bigin is an effective solution for all customer-facing teams. The new functions unify everyone’s efforts in a single place and allow for greater alignment and collaboration between individuals and teams.
«Small businesses face significant challenges when choosing the right technology to manage their customer-facing operations due to constraints related to time, cost, and software implementation.”says Sridhar Iyengar, Managing Director of Zoho in Europe.
«Bigin is the only solution that encompasses all customer service operations, such as sales, onboarding, delivery, training, promotion, etc., in an intuitive interface that takes just 30 minutes to implement. By bringing together all customer operations functions in a single view, Bigin enables small businesses to more accurately understand your customer journey. These insights help them attract and retain customers and ultimately grow the business. The rapid growth in adoption of Bigin shows the growing desire of small businesses for a tailored CRM technology that helps them move beyond old-school spreadsheets.”
Most Significant Product Updates
- Team Pipelines: The most significant addition to Bigin, Team Pipelines, brings together various client operations in a single 360-degree view. Businesses can connect key customer processes such as contract management, onboarding, deliveries, training, ticketing, refund requests, referrals, etc., ensuring that small businesses resolve their issues. daily processes easier. Companies can now enjoy a complete CRM that goes beyond sales management, and offers a single source of truth when analyzing customer data.
- Connected Pipelines: Along with Team Pipelines, Bigin has also introduced a new way to connect customer records across different processes. With Connected Pipelines, companies can automate the traffic of customer data through various processes, enabling them to deliver end-to-end user experiences. For example, once a deal is closed, sales teams can automate the creation of a connected record in the customer onboarding process. In this way, companies can spend less time entering repetitive information about their customers and more time to focus on having real conversations with them.
- Accessories: Additional functionality and third-party integrations can be added on demand to address business needs beyond the standard offering. For example, the “Email-In” plugin ensures that emails sent to different email aliases within an organization are automatically mapped to the relevant customer records in each channel. Similarly, the “Archive” option automates the file collection process and allows clients to manage all their documents through unique and secure links.
- mobile capacity: In response to the growing adoption of the Bigin mobile app, Zoho has ensured that all new features are available on iOS, iPadOS, Android, and macOS. This makes employee experiences more seamless and is further enhanced with a new dynamic screen that helps users customize the look, style, and visibility of records in their workflows. Bigin has also recently updated its apps for Apple’s iOS16 releases and Samsung Galaxy Z Fold 4, for which it was the exclusive launch partner.
- Developer Center: Bigin is now opening its developer platform to a global network of app builders and partners looking to create custom solutions for unique business needs. With various tools and components like custom fields, buttons, links, widgets, related lists, and REST APIs, developers can create new Plugins that can be monetized on the Bigin Marketplace.
