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Brazilian Ana Paula Assis replaces Marta Martínez as IBM Director in EMEA

Changes in the European leadership of IBM. The American multinational has announced the appointment of Ana Paula Assis as the new General Director of IBM Europe, Middle East and Africa (EMEA), succeeding the Spanish company Marta Martinez Alonso, who retires from IBM after 19 years with the company.

Assis, a recognized business leader with extensive international experience in strategic business development, transformation and change management in multicultural environments, will be responsible for business operations and driving revenue growth, customer satisfaction and employee engagement in a region that includes more than 100 countries.

“Ana Paula is an outstanding leader who combines deep business and IT industry knowledge with a strong commitment to developing talent and diversity, which has earned her several accolades. His extensive technical experience in areas such as data, automation, security or Hybrid Cloud have been fundamental to his success in driving IBM’s growth strategy. He recently played a key role in ensuring an excellent customer experience during the IBM and Kyndryl spin-off, ”he said. Rob thomas, Senior Vice President, IBM Global Sales.

Throughout her 25 years at IBM, the new IBM Director for EMEA has held various executive roles, including CEO for the Latin America region, where she achieved sustained growth, and increased IBM’s market share. . He has also held various strategic business positions in the United States and China.

“I am delighted to lead such a multicultural region ready to reach new levels of innovation and entrepreneurship. Implementing the next steps of digital transformation will be key to helping accelerate economic recovery in Europe, the Middle East and Africa, and undoubtedly the hybrid cloud platform and Artificial Intelligence will be key to helping our public and private organizations to to continue advancing and contributing to progress and also promoting a more sustainable environment for our region ”, stated Ana Paula Assis.

On the other hand, Assis is a member of the board of directors of Junior Achievement Americas, one of the largest philanthropic organizations dedicated to inspiring and preparing young students to become entrepreneurs. In recent years she has been recognized as “Personality of the year – Digital Transformation” by the Institute of Learning & Performance (2018); among the Most Powerful Women in Brazil and the Best Brazilian CEOs by Forbes (2019); and among the Top 100 executives with the best reputation in Brazil according to MERCO (2021).

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