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CES 2022 falters: companies begin to get off their face-to-face edition

When it seemed that the great technological events were beginning to take place again, the arrival of the Omicron variant has disrupted the plans of half the world. And the next one to be held, the CES 2022, In Las Vegas, start registering your first business cancellations to its face-to-face edition. The operator T Mobile has been one of them, and its CEO, Mike Sievert, who was also one of the prominent speakers of this edition of the fair, has announced via twitter that the company is not going to attend the fair, which in principle will be held next month.

In addition, the company has issued a statement in which it assures that «T-Mobile will continue to be a sponsor of CES, and title sponsor of the DRL Championship Race, but the vast majority of our team will not be traveling to Las Vegas. Additionally, T-Mobile CEO Mike Sievert will not offer any in-person or virtual presentations.«.

Amazon is another of the companies that has decided not to attend the fair in person, the same as they have announced this week Goal, Twitter or Pinterest. In addition, several of the main publications on technology in the United States, among which are The Verge, Cnet, Engadget, TechCrunch or Tech Radar; They will also not cover the fair in person. They will do it remotely, through the Internet.

For now, there are no more companies that have confirmed that they will not attend the fair, although LG has already confirmed that it will not have a traditional stand, but will use QR codes and Augmented Reality to show its most outstanding products. According to Bloomberg, AMD and Samsung plan to have a presence, albeit a limited one. Nvidia will offer a presentation in virtual format.

Meanwhile, Sony, Samsung and Google are reviewing the conditions in Las Vegas to decide whether or not they will be at CES. For now, Qualcomm, OnePlus and HTC still have plans to attend CES. For its part, the CTA (Consumer Technology Association), the entity that organizes the CES, has ensured that it still has plans to hold the fair in person.

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