Business schools are giving more and more importance to entrepreneurship tasks. The preparation of students for this skill, understood as a professional opportunity and as an opportunity to create employment and wealth, has grown considerably in recent years.
In this context, ESIC is not an exception. The school of marketing and business, in collaboration with the talent investment company Demium, has organized a hackathon 48 hours in which 45 of his students have Learned to define your innovation project, create your own startup and launch it to the market.
10 projects
The participants devised and worked on the launch of 10 projects, with the help of Demium entrepreneurs who shared their experience and acted as mentors in the technical part. After two days of work, they presented their proposals to a jury made up of Verónica Jiménez, director of the Higher Degree in Entrepreneurship and Innovation at ESIC University; Isabel Kofoed, regional manager of Demium in Madrid and Lisbon; Alberto Moratiel, from the National Innovation Company (ENISA); Heike Sabrina Grosholz, from Telefónica’s Prototyping & Venture Building team; and Juanjo González López-Huerta, partner of CoreAngels Madrid.
The project considered to have the greatest potential of the call has been Metupa platform equipped with Artificial Intelligence that connects freelance marketing professionals with all kinds of companies that want to be part of the metaverse and stand out from their competition, promoting their activity in this new digital universe.
