The digital transformation It is the great priority of SMEs: it allows them to optimize their processes, gain in competitiveness and get closer to their customers to meet their needs in a dynamic and detailed way. Technologies such as cloud services, data analytics or artificial intelligence tools They allow you to draw conclusions to make better decisions, boost productivity and reduce operating costs. Factors that, now more than ever, help transform their business models and pave the way to business success.
Microsoft aims to provide SMEs with access to tools that allow them to build their own digital capabilities, using resources that were previously only available to large corporations: secure tools that provide them with a complete view of data and customers, allowing a better analysis that results in better strategies and competitive advantages. For all these reasons, the company appears in our III Easy&Smart Software Guide 2022 presenting two of its main solutions.
Microsoft Dynamics 365 Business Central and Sales Professional are two business management tools designed for the business needs of small and medium-sized companies: SMEs optimize their processes, make smarter decisions and accelerate their growth thanks also to sales force automation (SFA) to generate income.
Both offer the maximum guarantees when deployed in Azure, Microsoft’s cloud, which complies with a wide range of international and country-specific standards. In addition, the EU Data Boundary for the Microsoft Cloud initiative extends its current data residency commitments to enable our enterprise and public sector customers to store and process all of their data in the European Union.
Dynamics 365 Business Central, the intelligent ERP to manage the business
Dynamics 365 Business Central benefits the SMB by providing a modern experience based on optimal use of data, applying business intelligence and influencing the workflow. It also uses a common data model and consistent application platform to ensure consistency, interoperability, and flexibility.
Dynamics 365 Business Central offers predictive analytics, forecast estimates and defaults, among other capabilities, which keeps the business of an SME ahead of the competition. In addition, its ability to integrate quickly and easily with other company applications stands out, so that employee productivity increases.
Finally, having a multidimensional view of operations, along with the ability to produce detailed reports, offers SMEs the possibility of making better informed decisions faster.
Dynamics 365 Sales Professional, the CRM that drives sales
Dynamics 365 Sales is a CRM solution that enhances the digital strategy of SMEs globally and helps them create customer engagement thanks to its Artificial Intelligence-based functionalities. It keeps all company information fully updated and interconnected, with databases that allow it to know the situation of customers, while enriching its commercial force, obtaining complete visibility of the customer’s life cycle to personalize each sale.
With Dynamics 365 SMEs manage sales actions more quickly, such as phone calls, emails, tasks or meeting minutes, and improve the management of the entire sales cycle. From the search for potential clients to the opening of new opportunities, to the closing of projects, it improves the work of employees and the service they provide to their clients on a day-to-day basis.
Two solutions adapted to the needs of any company
Dynamics 365 Business Central and Dynamics 365 Sales Professional work on a flexible, cloud-based, pay-as-you-go model with no commitment to stay. As Software as a Service, the economic barriers to entry that involve the acquisition or maintenance of solutions and infrastructures on premise are eliminated. In this way, they are able to compete in the current landscape, and scale resources up or down depending on the level of use.
