Tech

Either you see the ads or there is no video: YouTube’s controversial decision

YouTube logo on mobile phone

It seems that YouTube platform is carrying out practices a bit aggressive designed to keep people from avoiding one of their main avenues of income. It is about forcing users who use ad blockers to deactivate them, so that they either do so or are left without seeing the video. what you are reading

Advertising on YouTube

He advertising business In the online media and platforms it is becoming more and more complicated, especially with the use, by users, of certain tricks to skip it whenever they can. One of the best known is ad blockers, which are not only used for web pages -where the banners that appear are disabled- but also for services like YouTube, where before playing practically any video, you always have to watch at least an ad.

Although the integration of these remains in the hands of the creator, in general, we usually find two ads always before play a video -and some more interspersed-, which sometimes make the experience look somewhat stained. For this reason, many choose to use the aforementioned blockers that skip this advertisement for their greater comfort.

But, of course, that Youtube He doesn’t like a hair. For this reason, she has set to work to try to solve it. Since he can’t stop people from using these solutions, he’s gone radical: either you turn it off or there’s no video.

In testing period

At the moment it is something in a testing period that YouTube is experimenting to study its final implementation. This is pointed out in the official YouTube subreddit, where it is indicated that some users are receiving a notice like the one you see below in which they are told that “ad blockers” are not allowed on YouTube -since they allow everyone to be able to watch videos for free and if what you want is not to see advertising, you have the option of signing up for YouTube Premium.

YouTube ad blocking message

The company has confirmed to gizmodo that they are indeed in a testing period with this and he defends himself by indicating that ad blocker detectors are by no means something new and that they are the order of the day on the web, where visitors use them more and more.

For this reason, everything seems to indicate that once this beta phase, YouTube will implement this new measure globally and generally in its service with the aim of avoiding these solutions. You will therefore have to give your arm to twist and deactivate the blocker, go through the checkout with Premium… or resign yourself to not watching their videos.

[Vía Geeknetic]

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