Here Tu Reforma confirms its international expansion process with the announcement of its arrival in Italy as a new market. It is one more step for this company that has established itself in the number 1 in Spain as the largest network of reform professionals and began its expansion throughout Latin America, specifically in Mexico.
The banner will operate in Italy under the brand Here La Tua Ristrutturazione, in a key European market in the rehabilitation of homes and buildings, due to his advanced age, as is the case in Spain. In Italy they also benefit from the Next Generation aid packages, focused on improving energy efficiency, and that Aquí tu Reforma intends to channel through its entry into the country. The Lithium group, as the operating group of the master franchise in Italy, has a extensive experience in retailhaving implemented and developed successful franchised businesses in Italy (Mr Wonderful, Scotta 1985 or Frikingamong several brands that it operates in its portfolio), in sectors as diverse as fashion, restaurants, services and entertainment. According to Elias Sisin, founder and CEO of Lithium; “We, as Grupo Lithium, have incorporated into our business portfolio the perfect technological solution for the reform or restyling of the house of your dreams. We are convinced that in Italy with Aqui La Tua Ristrutturazione we have the innovative answer to the demands of a constantly evolving market. Hand in hand with a team of top professionals and the highest technology never seen in this sector, with Aqui La Tua Ristrutturazione we will be able to materialize and interpret every need to carry out any type of reform, always offering the best possible quality and service. ”.
Franchise regime
One of the main focuses of the company in its expansion in Italy is the implementation of the innovative retail model under a franchise regime that Aquí tu Reforma has designed and that is giving great results in Spain and Mexico. In the words of Enric Aparici, Director of Internationalization and CoFounder of Aquí Tu Reforma; “It is the optimal moment to take advantage of the opportunity that exists in the sector of the reforms in Italy. The value proposition for Aqui La Tua Ristrutturazione focuses on the combination of several factors; the technology we offer, with the development of pioneering software in the sector adapted to the needs of reformers, a retail model for franchises proven with great success in Mexico and Spain, and the commitment to sustainability. We are convinced that together with Grupo Lithium’s expertise in promoting and implementing retail brands, we will be a winning and highly profitable option for our franchisees.”
The commitment of Aquí tu Reforma has been backed by the confidence of Iberdrola, Roca, Seaya Ventures, Encomenda or Banco Sabadell, who have participated in financing rounds to boost the growth of the company. A growth that translates into a greater network of reform professionals, new countries and the technological development of the entire sector, with the mission of making digital reforms a reality. With the opening of Italy as a new market, Aquí tu Reforma consolidates its presence in the international market and plans to continue growing outside our borders throughout 2023, with the next focus on the markets of Portugal and France.
