Heura has publicly shown its consolidation in the agri-food sector after taking stock of its economic data for the first quarter. The foodtech startup has managed to reap, before closing Series B at the end of this year, a total of 3.4 million euros on its platform and more than 3,600 new investors. These are added to the almost 7,000 Good Rebels that already existed.
Heura has managed to create the largest crowdfunding community in the industrytaking advantage of science and technology to make the sector progress, which has led it to collect almost 3.4 million euros and €2.6 million in less than 48 hours, respectively. Your goal is to continue boosting the profitability and productivity of the sector in Spain and worldwide for 2025.
The reality is that Heura is currently responsible for the growth of the foodtech market in Spain by 80%, keeping in rotation the four main references of products of vegetable origin. Likewise, it has more than 50% of the repetition level in its category, consolidating itself as a leading brand in the sector.
At the beginning of 2023, Heura launched its first technological patent with which it intended to generate very high nutritional values, without the need for additives or E numbers. Its objective is none other than to focus on taking advantage of technology to take on the challenges that have not yet have been solved in the plant-based food sector.
Now they are considering incorporating their new patented technology into the launch of a new line of 100% plant-based sausageswhich will allow you to consolidate your presence in the market.
Your growth expectations
Marc Colomafood activist, CEO and Co-Founder of Heura, assures that his startup is prepared to be the leader in Europe in plant-based products for 2028. All this would materialize if it continues with its line of upward growth, since the company increased its turnover by 80% During the past year. A determining element is its presence among the main European retailers, such as Lidl, Aldi, Waitrose and Leclerc, among others.
Coloma assures that Heura constitutes the latest generation capable of curbing climate changepresenting itself as a scalable vehicle to reach a positive net impact.
In fact, in the first quarter they estimate that saved 3,900 million liters of water (equivalent to 1,560 Olympic swimming pools) and 343,585 animal lives. In the development of comparative LCAs for its wide catalog of products, it is shown that they only contain 2.6 CO2 per kilo of product, a figure that is much lower than animal meat and other key elements in the industry.
The key role of foodtech
These companies represent a low percentage in the agri-food industry sector, although they have become key players. In fact, some start-ups are listed on the index nasdaqas Beyond Meat. On platforms like Research and Markets there are studies such as ‘Global Food Tech Market Analysis & Forecast 2016-2022 that indicate that this sector has a value of more than 250,000 million dollars in 2022. All this is thanks, fundamentally, to electronic commerce and its presence on the Internet.
The fact of incorporating innovations such as IoT, big data or AI into the food industry demonstrate the new direction that the sector is taking, which seeks to adapt to changing times and to more demanding consumers who follow healthier and more sustainable eating habits.
The foodtech market, with some 127,000 million dollars globally, has important initiatives in this regard, such as a Japanese program that uses AI, social networks and DNA to create menus adapted to each person. Large surfaces are also making use of the blockchain technology to guarantee food traceability to consumers.
Snacking and upcycling they are becoming two key elements, as they are transforming the mentality of the population. In fact, insects, algae or salmon skin can be found as healthy snacks that could fetch a market value of $32 billion by 2025, according to data from Grand View Research.
The United Nations Organization (UN) collects in his Sustainable Development Goals reduce the energy impact of the global agri-food industry, which consumes 30% and emits 22% of greenhouse gases. In this sense, Heura has launched the project Foods for Tomorrowwith which it seeks to consolidate Spain at the forefront of the sector in the coming years.
