Santa Cruz de Tenerife is the location chosen by PwC Spain for the opening of its new advanced center for digital and technological services, which has been in operation since March 13. This new digital hub was born with the aim of offering comprehensive digital services to companies, as well as support in the face of the great challenges posed by the Revolution 4.0.
PwC’s digital hub, PwC Digital Technology Services, aspires to be a national and international reference in highly demanded digital skills and competencies such as mobility, low code, ERPs, blockchain, metaverse and CRM platforms. All these new functionalities are added to the already existing capabilities in its Advanced Analytics and Artificial Intelligence centers in Malaga and Hyper-Automation and Cybersecurity in Bilbao.
The new division of PwC It has professionals with extensive experience in the digital sector, with recruitment forecasts 200 employees in the next 15 months. All this is possible thanks to the optimal conditions that exist in the Canary Islands for the recruitment, creation and retention of talent due to the policies of the Innovation Master Planfrom the Innovation Area of the Cabildo de Tenerife, and at internationalization actions and investment attraction promoted by the Government of the Canary Islands.
For Enrique Arriaga, First Vice President of the Cabildo de Tenerife and Island Councilor for Innovation, the Science and Technology Park (PCTT) is key, as are the training programs for young people on the island to promote video game design, the metaverse, cybersecurity , startups and the blockchain. Thus, and thanks to companies like PwC Spain, the technology sector has become a business niche for the Canary Islands.
A market opportunity
Currently, according to the latest Global CEO Survey study, prepared by PwC, 69% of global CEOs They give absolute priority to investment in digitization, process automation and new technologies. Similarly, the PwC Digital Trust report, which analyzes the responses of 4,400 CEOs from 105 countries, determines that 44% of them are committed to digitization acceleration synonymous with growth.
More and more customers want undertake end-to-end digital projects, with full quality and making use of technologies and development methodologies. For all these reasons, the new PwC digital hub deposits in its organized multidisciplinary teams the key to your success. They work transversally, generating efficiency, productivity, agility, security and solidity in all solutions.
The 50 professionals who currently has on staff are constantly formed in digital product, design thinking, agile methodologies and software life cycle, but always keeping digitization and customer experience as a priority. In this way, they find prepared to support and develop digital solutions such as mobile applications, web portals, artificial intelligence, cloud infrastructures or advanced architectures.
With the new PwC center, the aim is not only to attract talent, but also narrow links with top international software manufacturersmaking a significant investment in the training of professionals.
A leading position
With its new division, PwC Spain is placed in a preferential position in the Industry 4.0, which implies a revolution marked by the appearance of new technologies such as analytics, artificial intelligence, robotics, nanotechnology and the Internet of Things (IoT). Assumes a modification of business ecosystemsin the organizational structure and in the functions of the employees.
Latest PwC deals
The company’s appointment as new account auditor of Merlin Properties, real estate in the Iberian Peninsula. It will be in charge of verifying the status of non-financial information, a successful work formula in other Ibex 35 companies. In fact, PwC has more than 150 auditors dedicated to the real estate sector in Madrid and more than 300 professionals in the sector throughout Spain. .
Outside national borders, PwC United States agreed weeks ago to investment of 1,000 million dollars in the next three years to scale your offer generative artificial intelligence services and the redesign of its clients’ businesses. All this implies a collaboration with Microsoft to use OpenAI GPT-4 and Azure OpenAI.
