The QDQ Group presents us with the ranking of the Digital Kit tools that have been most in demand due to the benefits it brings to companies in the hospitality sector. Among them are the website and advanced Internet presence (SEO) – 40% – and RRSS management – 30%. At the bottom of the ranking are ecommerce, CRM and the Virtual Office along with the Electronic Invoice, which are less requested by businesses in this sector. The company has prepared this ranking taking into account the requests that companies in the sector have entrusted to it as digitizing agent of the Digital Kit.
“Sustainability and digitization are two of the main levers for growth in the sector, which contribute to maintaining the international leadership position it holds”as highlighted Xavier Cortesdirector of alliances and sales of Grupo QDQ.
Although the website, together with the advanced presence on the Internet and the management of RRSS, leads the ranking, the remaining 30% refer to services such as ecommerce, Electronic Invoicing, Virtual Office and CRM, which occupy the last positions. of the list. For the company it is significant that solutions highly demanded in other market niches, such as the electronic invoice, or electronic commerce, are not those chosen by companies in this sector.
Xavier Cortés, director of alliances and sales of Grupo QDQ explains it this way; “Electronic commerce is key for many companies in very different market niches, but for many companies in the hospitality sector this tool is not essential. This is fundamentally due to two causes, but on the one hand there are those businesses whose maturity has not reached the point where the incorporation of an e-commerce has a differential value and, on the other hand; those other businesses that do not have the necessary logistics to be able to assume sales through the online channel; This is the case of -for example- a restaurant that does not serve at home”.
The lack of budget has been the main decelerator of the digitization of companies in the hospitality channel, according to the QDQ Group. The goal is to value the impact of the Digital Kit to solve this problem and help businesses to be more sustainable and efficient in their internal processes, with their customers and suppliers.
In this sense, Cortés emphasizes: “The Digital Kit offers companies in the hospitality sector an excellent opportunity to promote the transformation of their businesses, helping them to develop their digital ecosystem with the help of a trained digitizing agent who -as in our case- accompanies them throughout the process. After all, it’s not just about buying and applying a tool; it also requires an adaptation of the entire system, and it even requires staff training strategies to make use of the new solutions that it includes so that they can extract the maximum performance from the tools correctly.”
