When most people think of proxy servers, they think of ways to bypass geographical restrictions on sites like Netflix and Hulu or keep their personal data a bit more secure when browsing online. These are all great reasons to use a proxy! However, residential proxy servers have so much use beyond that. In fact, many companies are now investing in residential proxy servers to take their online advertising campaigns to the next level.
Let’s take a look at some of the benefits you can enjoy if you decide to invest in some residential proxy servers:
Access Local Websites
Data collection is vital for online advertising. The more data that you can collect on your target market, the more you have to work with to put together a successful online advertising campaign. Unfortunately, geographical restrictions often make it tough to gather the right data.
Most websites are now targeted at specific geographical regions, and will often serve up local content. Some sites may not even be accessible in certain regions. For example; many websites in the US cannot be accessed from within the EU + the UK due to GDPR. This is fine if you are the average person looking to buy online, but not so much if you’re gathering data.
Turning on a residential proxy means that you can fool search engines, websites, etc. into believing that you come from a certain region. This allows you to view local information (including pricing, site layouts, etc.) which can help feed data into your ad campaign. Remember, no ad campaign can work unless you know exactly what your competitors are doing!
Test Advertising Campaigns Before a Full Launch
Even if you’re running a global business, you’ll likely need to put together individual localized advertising campaigns. It’s the best way to reach your target market (and the most affordable too). You never want to launch an advertising campaign without extensive testing, though.
Getting your hands on some residential proxy server IPs will let you test your advertising campaign in those localized markets. You can double-check to ensure that your ads are displaying in the right way before you unleash them on the world.
You’d be surprised at how many marketers don’t actually check their advertising campaigns before a launch, often resulting in them paying for traffic that has absolutely no benefit to their business. Don’t fall into the same trap.
Keep Track of Existing Advertising Campaigns
While we hope it never happens to you, there have been cases where people have purchased advertising campaigns from various websites, and their ads don’t display as they should be displaying.
Now, if you bought advertising through something like Google AdWords, then it is pretty easy to know that Google will display your ads. They are good at it. If you set up your campaign correctly, then it should go amazingly well. The same can’t be said for direct advertising with websites, at least if you don’t choose your website well.
When you buy direct advertising, you have no guarantee that the site will set up your campaign properly. So, it’s always nice to check in with a residential proxy server and make sure everything is displaying as it should be. If it isn’t, then you can reach out to the publisher before you’re too deep into your advertising campaign.
Easier Web Scraping
Web scraping is fast becoming the best way to gather data for advertising campaigns. Web scraping can help to gather information about what people are looking for in a market, products they want, questions they need answering, keywords, etc.
The problem is that many sites are wise to web scraping, and they aren’t massive fans of it. So, if they believe an IP is scraping their data, they’ll block it. Investing in some residential proxy servers can help to bypass this. If your scraping is happening over multiple IPs, then nobody can work out what you’re doing.
This is one of our ‘favorite’ ways for how residential proxy servers are changing online advertising. Data collection is easier, allowing advertisers to put together far more efficient and affordable marketing campaigns.
Residential Proxy Servers – A Real Game Changer For Online Advertising
Residential proxy servers have made it easier than ever before to run localized advertising campaigns. They make it easy to check in on normally restricted markets, test your ads, or even scrape data. There is a reason why pretty much every massive marketing agency is running residential proxy servers alongside their marketing campaigns. You should too. Look into how you can buy residential proxy servers today.
