The company specialized in hotel trade, SiteMinder, has recently presented its new platform that allows hotels market your rooms and services in a more way simple and intuitive, manage them and increase your business. The platform – unveiled at SiteMinder’s global conference, Sync – has been designed to usher hotels into the new era of hospitality commerce that drives business success and business results.
Traditionally, SiteMinder has focused on the hotel technology Be a important factor for tourism, now it is about hotels being able to design their own environment of applications and services and manage everything from a single platform. This SiteMinder solution brings simple, modern technology to the one million hotels around the world, enabling them to move from one of the least digitized and most fragmented industries consuming item by item to being specialists in global commerce.
The greatest effort made to “omnify hotel technology”
“Today, many hotels are struggling to recruit talent, rising costs and more demanding guests than ever before. Furthermore, they are held back by decision-making paralysis stemming from the overwhelming number of technologies on the market; friction when choosing and interconnecting services and applications, due to many providers not taking into account that hoteliers are omnichannel consumers and expect a customer-centric experience; and accessibility, because they do not have the means to scale trading solutions. Consequently, the business and the maximization of income take a backseat»says SiteMinder’s President and CEO, Sankar Narayan.
“The launch of SiteMinder’s next generation platform is an omnification of hotel technology, it is about democratizing technology by focusing on the needs of hoteliers and making it universal”says Sankar Narayan. “Rather than bringing together disparate products, it enables the global hospitality industry to reap the benefits of entire platforms and ecosystems coming together, and SiteMinder is proud to be the first to do so.«.
“We’ve been seeing the pervasiveness of technology in other sectors, like retail and banking, for a long time. Companies in these sectors have helped set the expectations of hotel guests: 24/7 responsiveness, comfort and customization. Therefore, we must adopt this same change in the global hotel industry, making all hotels, large or small, with or without resources, have access to simple and modern technology that puts customers at the center of the platforms instead of of the functions. With the SiteMinder platform, hoteliers can be protagonists of an era that does not shy away from change, but rather welcomes and embraces it.” adds SiteMinder’s CEO.
