The revolution of sustainable and local fashion has arrived in Spain thanks to Socks Market. It is the first national fashion company that is committed to developing an entire collection of garments made exclusively with cotton harvested, spun and dyed in Spain. In this way, Socks Market seeks to go far beyond the concept of “fashion kilometer 0” adding to the local origin of the manufacture, the origin, also local, of the raw materials used. It is what the company has baptized as “fashion kilometer 0.0”; Fashion made here with cotton from here.
Spain average harvest 21% of the total cotton of the European Union. However, practically all of this production is exported to third countries such as Bangladesh or Indonesia, where the spinning, dyeing and production processes are carried out. “We have set out to avoid that, if we produce cotton in Spain and have sock factories, that raw material has to travel 20,000 kilometres. It makes no sense for cotton to travel halfway around the world to go from an Andalusian plant to a reel that is placed in a machine in Burgos”assures Miguel Valero, one of the founders of Socks Market.
Sustainability, local economy, decent work and quality
Concentrating the entire harvesting, spinning, dyeing and garment manufacturing process in Spain reduces the carbon footprint generated by the transport of goods by 95%, strengthens the local economy, generates decent jobs in the area and increases quality of the garments. “For the development of this new line of socks, a laborious process of searching for suppliers and factories had to be carried out until the entire process could be carried out without leaving Spain. Finally, we have managed to ensure that the cotton harvested in Andalusia is spun in Catalonia, dyed in Valencia and the sock is knitted in Burgos.Valero explains.
There are about 75 million workers on the planet who are dedicated to making clothes. Less than 2% of them earn a living wage. The textile industry is also the second most polluting industry on the planet. only the carbon emissions generated in the fashion and footwear sector are higher than those caused by all air flights and all international maritime shipments combined. Hence, from Socks Market it is understood that there is no other possible way than to strive every day to provide solutions to a completely unsustainable situation.
“Zero Zero”, the collection
“Cero cero” is the explicit name chosen by Socks Market for the new brand that will group the new collection made with Spanish cotton in its sock stores. Under this nomenclature is collected a collection of socks with solid geometric designs that pay homage to the 1950s patterned socks. Here, one can also refer to the calf length socks in the form of printed basketball socks, padded football socks, volleyball socks and softball socks that are hugely popular among sportspersons and athletes. The first great golden age of socks, in which great Hollywood legends, such as James Stewart, lent their image to the advertising of this until then completely forgotten garment.
With the spirit of lasting over time, the “zero zero” socks are born not only with a timeless design, but in their manufacture they have also sought to increase their durability through reinforced threads in the toe and heel, the areas of greatest friction, and are They have added flatlock seams to ensure maximum comfort. Because there is nothing more sustainable than a garment designed to last.
