The Spanish video adtech, SunMedia, continues its international expansion this 2023 with the opening of a new office in Poland. From the Polish capital, SunMedia Group will continue with the development of growth strategies in Europe to cover the wide demand for ad technology solutions in this area. This step represents the company’s entry into one of the emerging European markets, with significant investment growth in the adtech and technology sector.
This new headquarters, located in the city of warsawis the fourteenth that SunMedia has opened internationally, since it already has offices in cities such as Lisbon, London, Mexico City, Miami or Bogotá.
«The Polish market is sophisticated and mature, perfectly responding to our growth objectives in the medium and long term to position ourselves as a solid company, capable of helping to solve the technological and advertising needs of clients, publishers and agencies globally. In the short term, our objective in Poland is to work to become an important player in the market, providing solutions tailored to the needs of the market through a team with extensive experience in the local market, with the support of technology and with great international capacity», has targeted William MartinSunMedia Chief Growth Officer.
At the head of the new delegation in Warsaw, as Country Manager, there will be Radosław Chrobot, Professional with a career of more than 12 years in the advertising and media sector and with great expertise in the area of business development, marketing and digital advertising. Chrobot has developed his professional career in renowned companies such as Warner Bros. or Axel Springer. Since 2020 and until joining SunMedia, he has been Head of Sales Poland & CEE at the digital agency, Kwanko Group 360.
“It is an exciting time to join the company with the opening of the office in Poland, a growing and highly technological market. Through our advertising solutions based on video, branded content and rich media, we will carry out this development operation and begin the expansion of the company in Eastern Europe.”, said the new Country Manager of Poland, Radosław Chrobot.
