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The Baking the Future program seeks startups for the bakery sector

The Europastry startup acceleration program opens the selection process for its second edition, which aims to find the startups that will revolutionize the bakery sector.

After the success of the first edition of the program held at Cereal, the Europastry innovation center, this second call will have two collaborators who will add a lot of value: Google Cloud and Eatable Adventures.

Google has landed this June in Barcelona with a team of business consultants and experts in digital and cloud marketing to support and promote the digital transformation of companies, working and collaborating hand in hand with projects like Baking the Future.

Google Cloud will be close to startups, offering support with its Cloud services and mentoring sessions. In addition to being part of the jury that will decide which startups will be in this second edition. In addition, Eatable Adventures will offer entrepreneurship sessions and business plan.

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«We are very proud to continue promoting open innovation models with a world-leading company such as Europastry. Our collaboration began in 2019 with Baking the Future Challenge, a contest to improve processes and operations through the most disruptive startups in the industry and which has led to a more ambitious project with the acceleration program. Being able to activate a collaboration with Europastry, accessing a cutting-edge R&D center like Cereal, is a unique opportunity for any startup whose innovations and technologies apply to the bakery sector”, it states Jose Luis Cabanero Founder & CEO of Eatable Adventures.

Windows to participate in Banking the Future

The selected startups will enjoy:

  • From a work space at Cereal, the new Europastry Innovation Center, equipped with the latest technology.
  • Mentoring sessions with highly qualified Cereal professionals from the R&D, sales and marketing teams and from the Eatable Adventures and Google teams.
  • Access to Europastry’s R+D+i department to develop, test and start up the product using the most cutting-edge technologies to go from the laboratory scale to the pilot scale at Cereal’s facilities.
  • Presentation of the project on a global scale and directly with all the agents of the value chain of the baking industry.

The drivers for these startups will be sustainability, with the improvement of the consumer experience, health and technologies aimed at seeking improvement in production without losing sight of the quality of the products.

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