The Spanish wine industry in USA lived a few weeks ago one of the most important moments in its history. The first face-to-face tour of Spanish wineries in that country, organized by Giménez & Sigwald Wine Associates, a consultancy specializing in the internationalization of wine, was a complete success.
According to its organizers, Spanish Wine Road Show It represented a qualitative leap in the perception of our wine abroad and will contribute significantly to increasing the market share of Spanish wine in the USA. In this week-long experience through five American cities, 40 Spanish wineries they exhibited their products and acted as ambassadors of the wine of our country. It is estimated that 200 US buyers (importers, distributors and professionals from the horeca and retail channels) visited each showroom, where they came into contact with representatives of the Selected Fine Spanish Wineries attached to the program.
Internationalization of wine
Total, 800 professionals from that country they learned about the benefits and virtues of the most current and highest quality Spanish wine. The program will also serve to create synergies and unify strategies and resources through the sharing of ideas and experiences of the participants related to the internationalization of Spanish wines.
“Spanish Wine RoadShow will be a major boost for the sector abroad and will be key in increasing the market share of Spanish wine in the United States. In fact, we are already organizing a new edition of the program for January 2023. From then on, there will be two editions every year.”, predicts Álvaro Giménez, CEO of the consulting firm Giménez & Sigwald.
Spanish Wine RoadShow held four showrooms in Washington DC, Houston, Denver and San Diego, as well as an event / talk with buyers from large distribution in Los Angeles between June 27 and July 1, 2022. In total, the program It has visited five large urban centers and also began precisely in the country’s capital, in the emblematic Jaleo restaurant of international chef José Andrés.
