He urban area has more and more influence on the world population. Currently, 54.5% of people live in cities and it is estimated that the percentage will reach 66% in 2050. However, especially after the outbreak of the pandemic, move from the city to the townin search of tranquility is something increasingly common.
In this sense, in recent years it has been observed how, although cities were previously associated with economic growth and the exodus was from the city to the town, this is changing and the reverse mobility.
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Growing interest in entrepreneurship in rural areas
The entrepreneurial activity index in rural areas (TEA) reached 4.9% in 2019, a figure that, although it is below the national average (6.1%), represents an increase of 26% compared to previous years according to him report “Entrepreneurial activity in rural areas”GEM Spain 2019-2021.
The same study provides data on the perception of opportunities to undertake in rural areas and that rate has been rising in recent years: 33% (2019) and 25% (2021). Likewise, according to the report, slightly more than 30% of new entrepreneurial activities are promoted by young people under 35 years of age. (https://www.madisonavenuemalls.com/) And the entrepreneurship index is led by women with 5.1% compared to 4.8% of men.
identify the opportunity
As highlighted Ignacio Villoch, mentor of Ruralizable, “orAn entrepreneur currently has many tools and methodologies to carry out their projects». Therefore, the first step is to identify the opportunity. That is to say, an unresolved need, inefficiency or friction in the market, which is called a pain point or pain point. Or a possible benefit exported to the rural area.
Devise the solution and prototype it
Once the opportunity has been identified, it is time, as Villoch affirms, to devise the solution. At this point, the tools design thinking They add a lot of value. The expert points out that it is very important to prototype the solution before starting to produce it, “this prototype will help us to evaluate its feasibility and validate it – or, where appropriate, correct and adapt or discard it. This is what is known as Lean Start Up”.
«The current development of exponential technologies allows entrepreneurs to address very innovative solutions relying on BigData, IoT sensors -internet of things-, drones -as herdsmen or to plant seeds-; or applying new energy sources” Villoch explains. In the same way, the 2030 agenda and the SDGs are a roadmap of possible unresolved needs, and innovation applied to sustainability a source of potential solutions.
