The apple company is known for its services, and one of the most popular is the streaming music platform Apple Music. If the main competition for this was, until now, Spotify, TikTok wants to enter the game of music platforms. So if you want to know What does this latest movement by the social network consist of?and why Apple is involved in it, in this post we will tell you.
It’s called TikTok Music and it has a very marked social component
The English-speaking medium 9to5Mac echoes the operation of the platform. As they explain, “it works in a very similar way to how other streaming platforms do.” And as for the content that is available, they explain that they have established agreements with “big record companies.” The names? Universal, Sony or Warner, among others.
The social component of TikTok Music, they add, is very important. From the web portal they explain that it is focused on a teenage audience. In addition, “TikTok Music offers personalized song recommendations to help users find the songs that have gone viral on TikTok.” Thus, the interaction between the platform and the social network is strong, and it is clear that both services are in the same ecosystem.
This new service is very vitaminized. Beyond the viral TikTok songs, there is also a very Shazam-like feature, for song recognition. And when it comes to song discovery, don’t forget how TikTok works: an infinite scroll. Because, yes: there is a functionality in which you can discover new music, through recommendations that we are going to see on a vertical screen.
Limited availability, very low price
Despite the various functionalities of the platform, the service can only be accessed in two specific countries: Brazil and Indonesia. And as for the price, this is according to the purchasing power of both countries. From 9to5Mac they explain that in Brazil, the subscription price is $3.49 and that it is “the same price” as the Apple Music subscription in that country.
At the moment it is not known when it will reach more countries or what the prices will be in other markets. What they do collect from 9to5Mac, are some statements that TikTok made to TechCrunch: “(TikTok Music) Combines the power of discovering music on TikTok with the best streaming service in its class.”
The cards with which Apple plays
At the moment Apple has a large number of subscribers in Apple Music. Around 95 million active memberships in 2022 lead the service as one of the most consumed and standardized in the platform landscape.
Now, we must take into account the approach of Apple Music. They are not only focused on a teenage audience, and they do not use the same systems that they use on TikTok. Now, it is a declaration of intent to position itself in a market, with the same price as Apple Music, to establish itself in a market segment that, over time, they may end up filling.
