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Tramas+ relies on Brother to optimize its printing processes

The Tramas+ chain has chosen Brother technology to optimize printing processes in all its stores. Through digital printing solutions, the Spanish chain specialized in the distribution of textile products for the home, has installed a multifunction ink printer MFC-J5945DW in each of the more than 160 stores it has distributed between Spain, Italy and Portugal.

Given its rapid expansion in other European markets, Tramas+ needed a printing solution that would offer international coverage, with a compact design that would adapt to the reduced size of the store’s back office, allowing it to print posters and scan documents in all its establishments, and also offer 24/7 support to resolve any incident.

Thanks to the cloud-based Managed Printing Services contract that accompanied the deployment of the solution, Tramas+ has achieved significant cost savings, of up to 22% over the previous solution, which has been easily measured thanks to the fact that they periodically receive reports on the costs of each store. Likewise, incidents have decreased by 28% – standing at just 2% – as a result of the fact that they are communicated automatically to be resolved quickly. On the other hand, the supply of consumables has been automated so that stores do not have to spend time on this task, increasing the level of productivity of their employees.

Brother’s technology has also enabled Tramas+ improve the printing of the posters in each of its stores, that they can now do it in a flexible, independent and faster way, which increases the productivity of their employees and reduces waiting times. In addition, the implementation of the equipment has been very fast and simple, thus helping to ensure that the business is not affected by periods of inactivity. In just a month and a half, the workers at the Tramas+ stores were already operating without problems.

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The Tramas+ expansion plans aim to reach 200 stores by the end of the year, always counting on the installation of the Brother printer for each new opening.

“With the support of Digital Printing Solutions and Brother we have covered our support and maintenance needs in all the locations of our stores, which means cost savings and guarantees the quality of our signage. In the medium term we will also count on Brother for the opening of new stores”, explains Antonio Bueno, IT Director at Tramas+.

Quality, maximum performance and speed: all in one

The chosen solution, the printer inkjet MFC-J5945DW, prints up to A3 format, something that is essential for the retail sector, which has to print full color posters in this format every day. It also prints, copies and scans double-sided and in A4 format, supports a high paper capacity, and offers the option of including high-yield XL cartridges to reduce the cost per page. When it comes to print speed, you can print high-quality prints at up to 22 pages per minute in monochrome and 20 pages per minute in colour, further increasing worker productivity.

It integrates a wide variety of connectivity options, including NFC technology, and is compatible with different mobile connection applications, such as Brother iPrint&Scan, Print Service Plugin for Android, AirPrint and Mopria.

Photo: The Potters

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