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TV sales will recover in 2022 thanks to a general price drop

Smart TV sales in 2021 plummeted due to the coronavirus crisis. But it seems that this year they will recover, or this is what emerges from the latest report published by TrendForce and where it is clear that this market is clearly on the rise.

While is true that In the second quarter of 2021, sales began to increase due to improvements both economically and health-wise in the fight against COVID-19. allowed the sales curve to begin to change course.

It should be noted that another reason why television sales plummeted last year was the rise in prices. The pandemic increased the cost of LCD panels, making all manufacturers that have Smart TVs with this technology in their catalog, they had no choice but to raise the price of their equipment. On the other hand, there is the increase in the prices of raw materials that also influenced the rise in retail prices.

And now that prices are falling, it seems that in 2022 smart TVs will be cheaper than last year.

Smart TV sales recover

TV sales

Big manufacturers pinned a lot of hopes on very important promotional days, such as China’s Singles’ Day or Black Friday, two events that are the ones that generate the largest volume of purchases worldwide. But Smart TV sales performance was quite poor due to high costs, causing a slump in demand and causing TV shipments to decline by 3.2% annually to 210 million units in 2021.

TrendForce indicates in addition to “panel supply and global production capacity will be ample in 2022, which will dispel the serious fluctuations in the prices of TV panels and give way to constant and moderate fluctuations in their replacement». Or what is the same: the cost of televisions will drop, so we will have to be very attentive to promotions and offers.

In 2022, the price of small-format panels will approach what it was in 2020, helping TV brands recapture a larger share of small-format panel shipments. The proportion of shipments under 39 inches is estimated to remain at 25%, mid-size panels 40 to 59 inches will remain at 55%, and Large size panels of more than 60 inches will be the great exponent, with a market share that is expected to increase to 20%.

And it is that large-format Smart TVs are increasing their demand exponentially, and are a compelling reason for television shipments in 2022 to grow by 3.4%, to 217 million units. And while it is true that they are not the main focus of sales, they are clearly increasing their presence and becoming an increasingly common product in our homes.

Regarding best selling technologies, last year LG took advantage of the rise in prices of LCD panels to increase its sales volume. Even Samsung will make the leap to this technology with its QD-OLED panels. But in 2022 LCD solutions will still be the best sellers.

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