We all know the Thermomix and we all remember that it was an acquaintance who had it or that “I sold it from house to house.” It is a sales system that is less risky, but that the German company Vorwerk, owner of the brand, He has known how to take advantage of it like few others. In fact, it has become the number one direct sales company in Europe and the world leader in this system for high-quality home appliances.
140 years later, the manufacturer reviews its entire history and presents an exhibition in Madrid with the evolution of the Thermomix and the cleaning system, Kobold. Founded in 1883 as high quality carpet factory, Vorwek grew to expand its businesses ranging from real estate development to gramophone engines.
The invention of the radio crashed the market for gramophoneswhich made the company take an unexpected turn, turning the gramophone motor into the motor of its first model of Kobold vacuum cleaner, in 1929. This innovation caused a small revolution at the time: a manageable, very powerful and efficient device.
At that time, the market was not yet ready for such an innovative advance and by only offering it for sale in a store, potential Kobold customers could not appreciate its advantages and features. that’s how it’s born direct sales at Vorwerk, undoubtedly the most important milestone in its history and that makes it a people-oriented company, a trait that it maintains today and that is the cornerstone of its success. Today, the Vorwerk community consists of 100,000 sales agents and around 9,000 employees worldwide.
Product expansion: Thermomix arrives
Already a manufacturer of high-quality household appliances, the Vorwerk story continues with the expansion of its product portfolio and, in 1971, it introduces a new and unprecedented innovation: Thermomix, the first multifunctional kitchen machine launched on the market. Every 23 seconds a person anywhere in the world chooses thermomix and it is the favorite kitchen robot of the best restaurants in the whole planet.
When people come together, opportunities open up and a lasting connection is created. This is how the leadership of Vorwerk has been forged, house to house and with direct sales. Product demos are social events where participants come together, discover their love for the product and become members of the Vorwerk family. That is why Vorwerk sales agents play a key role: they are the face of the company and essential to its success.
To celebrate its anniversary, Vorwerk launches the 140th anniversary edition, an impressive Thermomix TM6 Limited Edition made of black fiberglass and transport bag that will be available to customers from June 12 and for a limited time.
