One of the reasons why AMD has a considerably lower share of the global market comes from the fact that they have not yet managed to sink their teeth into taking a good percentage of the laptop market. Especially those that are designed for gaming, which are one of the main sources of income for its rival, NVIDIA. Well, the AMD RX 7600, based on RDNA 3 architecture, could be the way in which Lisa Su finally got it.
In the face of the new generation of graphics cards, RX 7000 based on RDNA 3, the most modest chip of all, Navi 33, is not a disjointed GPU like its older brothers, but a single chip with a size of 204 mm² and manufactured under TSMC’s 6nm node. A size small enough to make mid-range graphics cards and sell them at a price that most mortals can afford. And all this with the improvements in Ray Tracing that the new architecture brings, which allows it to go from face to face or even surpass the popular RTX 3060, both in its portable and desktop version.
Can the RX 7600 save AMD on portable GPUs?
When buying a laptop to play, we don’t usually choose the components, but it is the assemblers or manufacturers themselves who do it. AMD began to take this market seriously with the RX 6000 and began to realize that the important thing for them was not only to fight head to head against NVIDIA on tower computers, but also on laptops. However, it is with the RX 7600 for laptops where they intend to completely change their luck and stop being sidelined.
It must be taken into account that at low consumption, the difference between the laptop version and the desktop version almost completely disappears, we stop talking about different chips and specifications. However, for those of Lisa Su it is important to get market share in laptops. That is why the RX 7600 came out first in this type of computer and we have to say that in the first impressions they are surprising. And it is that the trimmed version for ultra-thin laptops, the RX 7600S, running with 28 Compute Units or cores and 1865 MHz, manages to surpass the RTX 3060. Let’s not forget that the standard model has 32 Compute Units and speeds of 2300 MHzbeing much more powerful and with it a sweet candy.
Has forced NVIDIA to change plans
However, laptops with the RTX 3060 are somewhat cheaper and AMD’s hope is that the RTX 4060 for laptops will be more expensive, leaving them a gap where they have a graphics card with a good performance-to-price ratio, which It would skyrocket its popularity and its assembly by assemblers beyond three or four models like its predecessors. Although we cannot forget NVIDIA’s move to change the chip at the last minute to the RTX 4060 for a more modest one. That’s a double-edged sword though, as it already gives the RX 7600 room to shine even more.
In any case, let’s hope that AMD finally manages to convince laptop manufacturers to play that their GPUs are worth installing, precisely the fact that its rival has a monopoly is detrimental, especially in terms of prices and for once that the Radeons are not behind the GeForce in technology, because the effort should be noted.
