A Seven Senders study indicates that six out of ten online shoppers are willing to pay more for sustainable shipping, highlighting the growing importance of sustainability in e-commerce.
Sustainability has become a key factor for thousands of people around the world with the growing awareness of the importance of each action in the environment. This is reflected in online consumers and their preferences when making purchases in the different ecommerce.
The study carried out by Seven senders, the platform for cross-border shipments, points out that 57% of online business customers are willing to pay an extra if they make sustainable shipments.
This change in user preferences is leading users to ecommerce take action on the matter. That is why it is increasingly common for them to take measures that range from the packaging of products with ‘eco-friendly’ packaging, the most respectful with the environment, the use of low-emission transport vehicles and integration in local stores.
However, not everyone understands this environmental respect in the same way since, as Seven Senders points out, for 47% of French and Dutch respondents, sustainable shipments are when they have an ecological packaging or a shipping box that can be recycled . However, for 30% of the Dutch there is a nuance since sustainable e-commerce It implies that the same store groups different individual shipments into one.
This highlights the great impact that the transport of packages from electronic commerce has on CO2 emissions and, especially, how last-mile delivery is one of the causes of worsening air quality in cities .
Measures to have sustainable shipments
Faced with this growing concern, the optimization of night deliveries, the dynamic planning of routes and the diversification of delivery points are some of the measures that are being implemented to achieve a reduction in gas emissions.
This is the case of Seven Sanders with the launch of ‘Mission Zero’, a program with which they seek to be carbon neutral and sustainable in the long term, committing to reduce the emission of gases that cause the greenhouse effect during the next two years and to reach zero emissions by 2030.
However, from Seven Senders, its founder and CEO, Johannes Plehn, highlights that, in these sustainability objectives, the ecommerce play a key role since, “Online stores must take into account their customers’ desire to be even more sustainable, giving them the option of carbon neutral shipments”.
In this purpose, guarantee zero emissions shipping is complicated for online businesses, so the alternative is to offset the emissions produced.
To do this, the tons of CO2 produced throughout the shipping chain are calculated and thus compensated later through environmental protection or reforestation projects, among other possibilities.
Many companies are already tackling projects of this type, either directly with the planting of trees, or indirectly, giving support, especially economically, to projects dedicated to protecting the climate and the environment.
Aware that for online retailers starting a project of this magnitude can be complicated, he puts in their hands 7SGreen to manage delivery processes in a transparent and emission-neutral way, helping them also achieve their goals of reducing carbon emissions in their deliveries.
A proposal in sustainable shipments to contribute to the progress towards zero CO2 emissions caused by transport and show commitment to customers in their goal of greater sustainability of the planet.
