Tech

Shakira and Barcelona give life to the latest viral which of course… is fake!

At this point in the film (you know how things fly on the internet) you must have already found out about the supposed great notice extra-sports of the season: the Shakira singer logoa woman currently separated from the Blaugrana soccer player Gerard Piqué, will appear in the fc barcelona jerseys. The image of the club’s shirt with the symbol of the Colombian artist has become a real viral thanks to social networks, in which the supposed photo of the kit has been shared ad nauseum. The problem, as perhaps someone else has thought, is that said news has all the ballots to be false and simply responds to the ability (and bad slime) from someone with knowledge in Photoshop…

Where does the image really come from?

The publication of the photo of the shirt with the logo must be searched on Twitter. The account @MPadremanyFont shared yesterday at dawn a alleged photograph in which part of the FC Barcelona jersey with Shakira logo. According to this twitterer, who even mentioned the singer’s official account, the Colombian became the second artist (the first Latin American) to appear on the club’s shirt, after the sponsorship that the singer Drake had previously done:

Twitter user image

Mateu Alemany Font

@MPadremanyFont

💲 @shakira 💙❤️

First Latin American artist to have four songs from four different decades exceed 200 million views on @Spotify.

Second artist to be present on the FC Barcelona shirt. https://t.co/D19OZuQGu5

October 19, 2022 • 04:08

If you followed the Clásico this past weekend, you would notice that all the Barça players wore the image of a owl. It is not just any drawing: it is the official logo of the singer Drake, who became with this exclusive sponsorship the first artist to replace the logo of the team’s usual partner (at this time), Spotify. In fact, the agreement comes as a result of the club’s alliance with the streaming music platform, so it would not be surprising if we see other singers appear in the kit for the remainder of the season. In a certain part, it is not even unreasonable that Shakira had options to appear, since she is one of the most important artists on the current music scene.

However, there is something in the image of the Latin singer’s logo that disturbs. If we go back to the image gallery of the official announcement of the collaboration with Drake, published on October 14, we find, among the many photos taken, with this one, taken by Sara Gordon:

Drake Barcelona T-shirt

If the you compare with the image of the Shakira logo tweet, you will see that it is exactly of the same image (look at the orientation of the ball, the wrinkles of the sleeves, the distances of the doorknobs…). They have therefore taken the photo of Drake’s t-shirt and clearly replaced the owl with the S and the singer’s name with an image editor and some skill.

A parody account and a personal controversy with too much weight

Yes, okay, there are times when companies do “fixes” with Photoshop for their official images and Barça could well have recycling Drake’s photo to retouch it and also use it in the supposed Shakira ad, saving money along the way. However, there are more considerations that make us think that this virus is false.

First, that the image has been spread from a parody Twitter account. @MPadremanyFont is the parody profile of Mateu Alemany Font, current sports director of FC Barcelona. As if that were not enough, and as a second point to consider, one day before the publication of the tweet, the user published the following message mentioning a culé video creator who invited «make an Edit of Shakira»:

Twitter user image

Mateu Alemany Font

@MPadremanyFont

Hey @ryghtan I suggest you make an Edit of Piqué with “Shakira” on the shirt.

October 18, 2022 • 17:58

Finally, it is inevitable to also consider the aspect staff of this whole story. The separation of Piqué and Shakira is not being easy at all and has been on the covers of gossip (and sports) magazines in Spain for weeks and weeks. Forcing the player, one of the most recognized faces of the club and most loyal to Barça, to wear a shirt with the name of his ex-wife would be embarrassing for him, almost an insult to the player, where the personal field would inevitably be mixed. Not to mention the mockery that the situation would result from a large part of the public, an image that we do not believe is the one that a serious club with FC Barcelona wants to offer at a national and international level.

Considering all this, do you still believe the tweet?

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