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Apple crushes the competition in the headphones and earphones market

In France or the United States, Apple dominates the market for headphones and earphones. The brand benefits from the success of AirPods and Beats products.

The success of the AirPods is undeniable and Apple has been able to cultivate it year after year. However, the bet was not won during the presentation in September 2016; after the iPhone 7 and 7 Plus. Five and a half years later, it is clear that Apple’s wireless headphones are enjoying great commercial success. (drtroublesauce.co.uk) The models are linked and the apple brand has imposed its style.

The latest study conducted by Statista confirms this trend in France and the United States. In our region, figures from the statistics specialist’s Global Consumer Survey indicate that Apple is by far the most popular brand of headphones and headsets. Of 1,112 adults aged 18 to 64 in France regarding the brands of headphones and headsets, 26% claim to use Apple AirPods. On the other hand, the survey does not specify the models of the range favored by French consumers.

Apple dominates in France, but Samsung resists thanks to JBL

The podium is completed by JBL which holds 17% and occupies second place, followed by Samsung (15%). It should be noted, however, that its two brands are linked, following the takeover of the Harman group by the South Korean giant. Since 2016, Samsung has owned brands like JBL or AKG.

Apple earphones/headphones market 2021 France
In France, Apple is ahead of the competition with its AirPods © Statista

Historical audio players such as Bose (14%), Sony (11%) or Philips (9%) are also on the lookout. Nevertheless, the apple brand can also be satisfied with the seventh place of the Beat by Dr Dre brand. Owned by Apple, it has a market share of 6%.

Apple + Beat by Dr Dre, a duo that sounds strong in the United States

The trend is even more marked on the American market; where Apple dominates its competitors head and shoulders. Across the Atlantic, nearly 50% of American consumers surveyed own either AirPods or a product from the Beats range. The Statistia study, relayed by AppleInsider, reveals that 34.4% of respondents have Apple headphones or headsets.

Even more impressively, the second place is occupied by Beats By Dre. The Apple brand represents 15.3% of the market and the duo allows Apple to flirt with 50% market share (49.7%). Tim Cook’s company is far ahead of Bose (12.5%), Samsung (12.2%) and JBL or Sony (11.4% each). The rest of the ranking highlights the presences of Skullcandy with 8.4% market share and LG Electronics at 7%.

Apple earphones/headphones market 2021 USA
Apple largely dominates in the United States © Statista

In 2020, Apple shipped 108.9 million AirPods and Beats devices. Apple should once again cross the bar of 100 million units sold this year. Wedbush analyst Dan Ives says AirPods generate $20 billion in annual revenue.

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