Salesforce has announced the release of Automotive Cloudthe cloud that it has built specifically for automakers, dealers, car financing groups, and customers. In short, Salesforce Automotive Cloud is a cloud for the automotive sector, which uses Driver 360 in every interaction and leveraging automation, AI, and industry-specific analytics to drive productivity and save costs.
Driver 360 offers turnkey solutions built on automotive-specific data models and processes to accelerate time to value and results. DriverConsole gives teams a complete view of every customer interaction through continuous touchpoints and personalized alerts. From car navigation and purchase history to service trips.
Vehicle Console provides team members at an automaker, dealership, or industry-related financial group with easy access to comprehensive vehicle data. From odometer readings to your real-time service and repair information. As to Automotive Data Foundation, developed on standards of the automotive sector, such as the Star Standard. It is the most important point of the Automotive Cloud and is responsible for generating a trusted database, based on standards, that promotes intelligent protection of information, compliance with global regulations, interoperability and flexible data exchange.
The Automotive Cloud offers a unique history of customers and vehicles, which improves customer management by driving collaboration between dealers and car manufacturers. Thus, through the functions of this cloud, dealers can send the vehicles with the greatest potential to the preferred dealer of each client, with a report of their wants, needs and history.
It also improves dealer performance management by facilitating regional analysis and tracking of business opportunities. In this way, automakers will be able to target their efforts and improve the coordination of sales agreements, visits to facilities, demand forecasts or channel incentives.
With Flow for Automotiveautomotive companies will have intelligent automation, thanks to click-based configuration and integration tools to simplify the deployment of brand experiences or to update the status of vehicle orders. Analytics for Automotive offers automotive companies data and information to be able to supervise said companies. Includes dedicated dashboards with a detailed view of business performance and sales trends.
Finally, Salesforce Genie for Automotive allows unifying customer and vehicle data across all channels and interactions. Among them, with queries, service requests and vehicle data. All this information will be integrated into a single customer profile, and it will be done in real time. Salesforce Automotive Cloud will be available starting next Monday, October 17.
