The Spanish technology company, specialized in offering high-quality visual content, has appointed Carlos Cantu, former Twitter EMEA executive, as Chief Marketing Officer.
Cantú, with more than 20 years of experience in marketing and advertising, will lead a team of 45 professionals to increase brand awareness and commercial expansion of Freepik Company products. in strategic markets such as the United States and Latin America. This will be achieved by creating strong and relevant brands for different audiences, ensuring brand consistency across the board, and optimizing performance to bolster revenue.
“Joining Freepik Company is a dream come true. I have known her as a user since working at agencies like Lowe, Grey, Young & Rubicam or Cheil Worldwide, where high quality designs and inspiration were needed on a daily basis. The products and services it offers users are amazing and I am excited to have the opportunity to take Freepik, Flaticon, Slidesgo, Videvo and Wepik to the next level.”
Carlos Cantu affirms that “Twitter enhanced my understanding of people’s behavior and motivations, key to building any brand. Beyond this, throughout my career, I have always been focused on inspiring and empowering creative communities. Freepik Company deserves to be a different, memorable and relevant brand with a strong visual identity, so that is what we are planning to achieve by building brand awareness and increasing user experience. I’m looking forward to the next chapter.”
For Joaquin Cuencaco-founder and CEO of Freepik Company, “Having Carlos Cantú with us is really exciting, we are aware of his impressive career and the results he has achieved speak for themselves. With him joining our team we will drive our brand awareness and performance around the world and we look forward to seeing how far we can go.”
Before joining Freepik Company, Cantú worked at Twitter, first as Director of Marketing for EMEA and, before that, as Head of Brand Strategy for Latin America. He began his career in the Mexican advertising industry where for more than 15 years he developed traditional, digital, experiential and shopper marketing projects for brands such as Samsung, Coca-Cola, Ford, Greenpeace, Gatorade or Unilever, among many others.
